Want More Customers

Want More Customers? Do This Not That

Every small business owner wants more customers and most work really hard to get them. What if there was a way to simplify and focus the process for better results? Nothing I’m going to share with you is new or something you’ve never heard of. My goal is to simplify the process of finding and keeping new customers and present it in a way that you can immediately take action on. Simplify, focus, knowing what to do when and taking action leads to results. Follow these 4 steps and start getting more customers Define Your Market – Who are you …

find your ideal client

Who You Sell To Matters…

Who you sell to matters.             The first step in building and growing your business is to find your ideal client. That means figuring out who you are selling to. Define your target market or ideal client before you figure out what you are selling. The first impulse many people have is to say “everybody” – wrong answer. While it may be true that everyone needs your product or service, you can’t market to everyone, if you do, you’ll market to no one. This is even more relevant when selling online. If you’re selling through Facebook or Google ads you need …

Selling is Fun!

Selling is fun. Now I know not everyone thinks that, but you will after watching this video. Find out the secret strategy to making sales fun and getting your prospects to Yes! It’s easier than you think.

goal setting

Goal Setting 2019

Goal setting for 2019, is it on your mind? It’s another year, I hope 2018 was a great year for you. Unfortunately for an overwhelmingly large amount of the people I talk to 2018 was a good year but not a great one. And that is just fine. However the buzz I’m hearing is that the desire to make 2019 the best year ever is all around. Okay, I get it, people say that every year, just like they’ll commit to eating healthier and going to the gym. Yeah right. Statistically 80% New Years resolutions are abandoned by the Super …

Why Start a Business?

Starting a business is hard.  Understanding your underlying reasons for taking that jump can make the difference between success and failure.  It all starts with your “WHY?”  

action

Stop the Planning – Take Action Now

Planning is good, shoot it’s downright necessary. However, when the planning takes place of the doing, well, let’s face it, little gets done…  It’s time to stop planning and take action now. The key to success in any business is getting into massive action, doing the right things at the right time. We talk all the time here on the blog about getting the sequence correct, knowing exactly what to do when. Well, talking about it and knowing it is great, but it’s when the rubber meets the road that success happens. Successful entrepreneurs are focused, have a written down …

backup plan

Have a Backup Plan

I had a backup plan. At least I thought I did. Until it failed. Don’t let this happen to you. Just when you think you’re doing things the right way, disaster happens. Last week it happened to me. I had just purchased some new software which required the latest version of the Mac OS. As I attempted to install the latest version, something went horribly wrong and all of a sudden it looked like my hard drive had disappeared. In a panic, I tried everything I could think of to remedy the situation. From my research (aka frantically Googling) the …

goal setting

Goal Setting 2018

It’s that time of year, goal setting. While putting together my goals for 2018, I noticed that the goals I had written down for 2015, 2016 and 2017 were frighteningly similar. It appeared I had pretty much the same core goals for the last 3 years. For me that’s concerning. While I had achieved most of the goals, the problem is the goals hadn’t really changed. And the goals that I didn’t do so great at were the same year after year. Could this be happening to you too? I decided I needed to take a closer look. If my …

Discovering Your Life’s Purpose

Today I had a coaching client share with me that she was struggling to figure out her why, some people refer to it as their life’s purpose. One of the first pieces of homework I give my clients is to spend some quiet time thinking about and documenting their “why”, their underlying reasons for starting a business. She asked me to provide her some questions to help her better discover her why.  I came up with the usual; ask yourself – “why do I want to start a business?”  “What’s the big picture look like?” Then I thought, I’ll Google …

Is September the new January

Is September the New January?

I heard the other day that September is the new January. Is it? After a long hot summer of fun and frolic, many folks were talking about the desire to get grounded and back to the basics. Kids are back in school, vacations are over, time to start again. Much like New Year’s resolutions the thought was “summers over, time to set goals for the rest of the year”. I really like that idea and set about to chronicle my goals for the reminder of the year. I’ve never been a huge fan of resolutions. I typically set goals for …