customer relationship management

Customer Relationship Management Systems – Do I Need One?

You probably heard “CRM” among a sea of business acronyms when you first entered the world of entrepreneurship. Customer Relationship Management—that famous CRM—is the term that describes any model or system that is used to manage a business’ interactions with its future and/or current customers. It’s essentially a piece of …

lead generation product ideas

Lead Generation Product Ideas

We all know that lead generation starts with the free offer at the top of our product funnel. I often get asked, what kind of lead generation product ideas make an irresistible free offer? Below find a quick and dirty list that should get you off and running creating your …

build your email list

The Best Ways to Build Your Email List

If you want to build your business you must first start to build your email list. Despite what you may have heard, email is not dead, especially when it comes to marketing. Entrepreneur Magazine reports that for every $1 you spend on email marketing, you can potentially yield $44 in …

small business

Quickbooks For Small Business

Quickbooks, the well-known accounting software suite, combines multiple bookkeeping features into a single program. The software’s main function is to reduce the number of spreadsheets, tables and tracking sheets you need to document and run all of the bookkeeping tasks at your business. Quickbooks is particularly helpful when you’re starting …

build product funnel

Build Your Product Funnel

Building a business starts with determining your target market, that is who are you going to sell to. The next step is determining what you’re going to sell, I call that the product funnel. The product funnel is your business; it defines the products and services your company provides. What …

revenue forecast

5 Reasons You Need a Revenue Forecast

Creating a revenue forecast for your company may seem like a bit of a pointless chore when you’re just starting out and there is little revenue to count, however, the truth is that revenue forecasts are something every successful small business does. While it might be a little hard to …

business plan

Your Business Plan Needs Balance

Your business isn’t only about numbers, facts and figures. It includes creativity, thought and some other less tangible resources, too. No matter how strong your drive is and how thorough your business plan is, there is one resource you don’t have an unlimited source of and may have forgotten about, …

social media

Social Media – Do I Need Them All?

At this point, it has become clear that social media isn’t a trend or fad but a solid reality of online existence. For your marketing efforts, it is simply indispensable. Nevertheless, when you try to approach social media as a channel for marketing, it can get confusing rather quickly. There …

successful business owner

What Successful Business Owners Know

The power of consistency and persistence is not only what successful business owners know, it is also what they live by. These two qualities are the cornerstone of any business venture and are absolutely necessary for survival and growth. Keep reading to learn just what these mental strengths can do …