marketing plan

Strategic Marketing Plan

Marketing is one of, if not the most critical component of building your business, yet so many struggling entrepreneurs treat it as something to get to some day. I’ll tell you this right up front, without a marketing plan, you’ll never get to that financial freedom day you dream of. …

customer lifetime value

Customer Lifetime Value

In general terms, a customer lifetime value is a prediction of all the value (aka sales) your business will receive from its full relationship with a customer. You don’t know for sure how long your relationship with any given customer will actually last, so you make an estimate. The estimate …

seasonal business

How to Tackle a Seasonal Business

One of the challenges of owning your own business is identifying and overcoming a seasonal business. In an ideal world, your customers would walk through your doors at evenly spaced intervals timed to make the best use of your staff and resources. Unfortunately, in the real world, high demand tends …

be selfish

Be Selfish

Be selfish, sounds just wrong doesn’t it. No one wants to be seen as self centered or selfish. I’m not talking about being a jerk, however it turns out focus on ourselves first can be the most important thing we do for our business and our personal life. Previously I …

sales

At Last, the Secret to Sales is Revealed

Sales is obviously a critical component to building your business, and yet for many it is the most feared component of building their business. Sales is not something to be afraid of, sales is the fun part. Now I know many of you are rolling your eyes and can’t yet …

facebook advertising

Facebook Advertising Can Make or Break Your Business

Facebook advertising can be a goldmine of potential prospects if you run your campaigns effectively. There is simply no denying the social media’s giant reach. According to Statista in 2016’s first quarter, Facebook had 1.65 million users who were active monthly. With that kind of reach at a relatively low …

accountability

Whose Holding You Accountable?

Accountability is 100 percent necessary for success when you’re running your own business, and this is clear to see when you look at the big picture. Successful entrepreneurs are always holding themselves accountable. They pass on complaining and blaming and make things happen despite unexpected obstacles in their way. Struggling …

mastermind

Why 10,000 People are Talking about the Mastermind

“Mastermind” is more than just a 1980s board game. Today, it refers to a wonderful way to keep your business moving forward while also building solid relationships. The concept of the “master mind alliance” was introduced by Napoleon Hill in his book from the 1920s, The Law of Success, and …

email subject line

Best Email Subject Lines

Your marketing email subject line is the first—and sometimes the last—impression you leave on your users. This simple sentence can be more important than the email body itself. After all, a perfect email pitch is essentially worthless if the recipient never reads it! While there are different schools of thought …

time management

Time Management Tips for Successful Entrepreneurs

One of the most frequent challenges I hear from my coaching clients is time management. Time is such a limited asset, we only have so much of it, and how we handle the demands of  our time will determine how successful our business becomes. As an entrepreneur building your business, …