I Hate Free

I Hate Free

Work with me for any length of time and you’ll discover how much I hate free. Yes, I do know the necessity of having at least one free product at the top of your product funnel as your irresistible offer to get names and email addresses to build your list. However, most of us give away too much and that can be bad for business. We don’t value what we do For some, they give away their products and services for free because they are uncomfortable charging for them. They don’t value them enough to ask for money in exchange. …

brand

Brand – Personal or Business?

I get asked quite often by my clients that are just starting their business, “should I brand my name or my company?” My standard answer is, it doesn’t really matter, just make a decision and get to building the business!! However, it’s a great question and here I’ll hopefully give you some things to think about while pondering the decision. Just don’t ponder too long… Personal Brand – Pros and Cons If you change your company offerings, you don’t need to change the company name. Is good if you want to be known on the speaker circuit or as a …

start a blog

You Need to Start a Blog

Should I start a blog? Great question. I’m a very strong believer that everyone should have a blog. Here’s just some of the reasons why… Start a blog for your business  It’s a great way to consistently create content. I’d suggest publishing a blog at least once a week. If that sounds like more than you can commit to, do what you can.  Writing on a consistent basis generates a lot of content. Over time it really piles up and can be re-purposed to create various other products. Start a blog, it helps keep up you to date with what …

quotes that inspire

Quotes That Inspire

Quotes, if they are good ones, lead me to think, make me smile, and yes inspire me to be better. Below are just some of my favorites. Share your favorites by commenting below. Remember, no one can make you feel inferior without your consent.  Eleanor Roosevelt   The future belongs to those who believe in the beauty of their dreams.  Eleanor Roosevelt   Mistakes are part of the dues one pays for a full life.  Sophia Loren  1934   You may have to fight a battle more than once to win it.  Margaret Thatcher 1925   Diets, like clothes should …

google seo works

How Does Google SEO Really Work?

Are you wondering how Google SEO works? Let me introduce you to Jim Kaspari, web developer and Google SEO expert. Jim is about to share many of the secrets you will need to work the system and get your web pages ranked well and attract organic (natural) traffic to your site. That’s the good news.  The bad news is that there really aren’t any easy tips or tricks anymore.  Sorry, but wouldn’t you rather I be honest with you? How does Google’s search engine algorithm work? Word on the streets is that Google employs over 2,000 engineers to work full time …

revenue forecast template

Download – Revenue Tracking Template

Wow, the first quarter is over, where did the time go? So, are you on track to meet your revenue goals? Assuming you have a current and up to date revenue forecast of course. Let’s start there, if you do have a working revenue forecast, congratulations! If you don’t, check out our blog 5 Reasons You Need a Revenue Forecast. In short, forecasting revenue is what successful business owners do. It’s what drives the business to stay nimble and make adjustments to its processes. A revenue forecast that fails to meet expectations forces you to go back to your marketing …

success stories

3 Success Stories

Today is all about my clients (well, actually every day is all about my clients), however last week I had a particularly fulfilling week of coaching and I wanted to share their success stories. I’d like to introduce  you to 3 people outstanding business owners. I’ve created nicknames for them to conceal their real names. Bunny Bunny came it me a couple of months ago with a number of ideas for a new business she wanted to start. Our first call was interesting as she reeled off idea after idea. After delivering the un-welcome news that she had to pick …

best apps for entrepreneurs

Best Apps for Entrepreneurs

In this day of mobile phone apps, have you ever wondered what apps you should be considering as an entrepreneur? Here are my top picks for the best apps for entrepreneurs that can save you time and increase your productivity. Evernote – Create digital notebooks to keep track of everything, manage your calendar, create slide show presentations, track receipts, take notes, use tags to easily locate them later. The more notebooks you create, the more organized you will be. Letterspace – Free note-taking app that uses hashtags to organize your notes. Super easy to edit. Humir – Keep track of …

aspirin or vitamins

Are You Selling Aspirin or Vitamins?

Are you selling aspirin or vitamins? That is a question you need to be asking yourself before you spend any more time or money marketing. If you have a headache, you’d do almost anything to get it to go away. If you had to drive to the pharmacy late at night, you would drive there to get rid of the pain. Now ask yourself, would you drive to the pharmacy at 11pm at night to buy vitamins? The answer is most likely, no. The concept of marketing to the pain is one I have resisted for years. I don’t like …

best business books

Best Business Books

What are the best business books? I often get asked what books I would recommend to anyone starting a business. Here’s the list of my personal favorites. Most of these books have made me think, even changed my way of thinking. They all have contributed to the growth of my business or personal life. Good to Great – Jim Collins Built to Last – Jim Collins 7 Habits of Highly Effective People – Stephen Covey The E-Myth Revisited – Michael Gerber Think & Grow Rich – Napoleon Hill The Richest Man in Babylon – George S. Clason Chrush It! – …