Welcome to our Blog. Read, Learn, Enjoy.
Bundling products is a great way to increase sales. You’ve probably experienced bundling in the past. Did you ever walk into the store just looking to buy one thing and then end up with four more items that go with it? This didn’t happen by accident. Product bundling is one …
You’ve incorporated, congratulations, now what? Part of running a successful business is keeping up with the internal details; running your company like a real company. It’s called corporate compliance and while it isn’t everyone’s idea of fun it’s absolutely necessary. Without comprehensive compliance policies in place, your business could end …
“Is it time to incorporate?” Entrepreneurs should be asking themselves this question as soon as they decide to start a business. Many of my clients have been advised by their accountant or tax advisor to remain a sole proprietor. While I’m not in a position to challenge that advice, here …
Marketing is one of, if not the most critical component of building your business, yet so many struggling entrepreneurs treat it as something to get to some day. I’ll tell you this right up front, without a marketing plan, you’ll never get to that financial freedom day you dream of. …
In general terms, a customer lifetime value is a prediction of all the value (aka sales) your business will receive from its full relationship with a customer. You don’t know for sure how long your relationship with any given customer will actually last, so you make an estimate. The estimate …
One of the challenges of owning your own business is identifying and overcoming a seasonal business. In an ideal world, your customers would walk through your doors at evenly spaced intervals timed to make the best use of your staff and resources. Unfortunately, in the real world, high demand tends …
Be selfish, sounds just wrong doesn’t it. No one wants to be seen as self centered or selfish. I’m not talking about being a jerk, however it turns out focus on ourselves first can be the most important thing we do for our business and our personal life. Previously I …
Sales is obviously a critical component to building your business, and yet for many it is the most feared component of building their business. Sales is not something to be afraid of, sales is the fun part. Now I know many of you are rolling your eyes and can’t yet …
Facebook advertising can be a goldmine of potential prospects if you run your campaigns effectively. There is simply no denying the social media’s giant reach. According to Statista in 2016’s first quarter, Facebook had 1.65 million users who were active monthly. With that kind of reach at a relatively low …
Accountability is 100 percent necessary for success when you’re running your own business, and this is clear to see when you look at the big picture. Successful entrepreneurs are always holding themselves accountable. They pass on complaining and blaming and make things happen despite unexpected obstacles in their way. Struggling …
