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Free marketing, who doesn’t want that? Having someone else do your marketing can be cost-prohibitive and financially overwhelming, especially if you’re just starting out or running a small business. Luckily, you don’t have to drop thousands of dollars on advertising to get results. It will take some work, but if …
If you want to build your business you must first start to build your email list. Despite what you may have heard, email is not dead, especially when it comes to marketing. Entrepreneur Magazine reports that for every $1 you spend on email marketing, you can potentially yield $44 in …
Quickbooks, the well-known accounting software suite, combines multiple bookkeeping features into a single program. The software’s main function is to reduce the number of spreadsheets, tables and tracking sheets you need to document and run all of the bookkeeping tasks at your business. Quickbooks is particularly helpful when you’re starting …
Building a business starts with determining your target market, that is who are you going to sell to. The next step is determining what you’re going to sell, I call that the product funnel. The product funnel is your business; it defines the products and services your company provides. What …
Creating a revenue forecast for your company may seem like a bit of a pointless chore when you’re just starting out and there is little revenue to count, however, the truth is that revenue forecasts are something every successful small business does. While it might be a little hard to …
Your business isn’t only about numbers, facts and figures. It includes creativity, thought and some other less tangible resources, too. No matter how strong your drive is and how thorough your business plan is, there is one resource you don’t have an unlimited source of and may have forgotten about, …
At this point, it has become clear that social media isn’t a trend or fad but a solid reality of online existence. For your marketing efforts, it is simply indispensable. Nevertheless, when you try to approach social media as a channel for marketing, it can get confusing rather quickly. There …
The power of consistency and persistence is not only what successful business owners know, it is also what they live by. These two qualities are the cornerstone of any business venture and are absolutely necessary for survival and growth. Keep reading to learn just what these mental strengths can do …
You can’t really begin starting a business without products to sell. Your business is defined by your products, whether that means physical products, virtual products or services. Products require content. To be frank, there is content and then there is content that will sell. Whether you’re starting your own business …
Every successful entrepreneur has his or her elevator speech ready for whenever the situation calls for it. We’ve all heard of an elevator speech, you know that very short blurb you are supposed to have on the tip of your tongue when you hypothetically run into someone in an elevator …
