starting a business

Starting a Business – 3 Things You Need To Know About Creating Products

You can’t really begin starting a business without products to sell. Your business is defined by your products, whether that means physical products, virtual products or services. Products require content. To be frank, there is content and then there is content that will sell. Whether you’re starting your own business or growing your existing one, there are three things you need to do to create content that people care about.   Use a story when you teach, and don’t underestimate subtlety   Teach first and sell second is really the way to go. A lot of businesses will explain what …

Be a Successful Entrepreneur

The Successful Entrepreneur’s Elevator Speech

Every successful entrepreneur has his or her elevator speech ready for whenever the situation calls for it. We’ve all heard of an elevator speech, you know that very short blurb you are supposed to have on the tip of your tongue when you hypothetically run into someone in an elevator that tells them who you are and why they should care in 15 seconds or less. Have you ever wondered how to craft an elevator speech and make it memorable – oh and comfortable coming out of your mouth? Well in this post I’ll give you all the exercises you …

entrepreneur goal setting

Goal Setting Mistakes Every Entrepreneur Should Avoid

I believe every successful entrepreneur should start each new endeavor with written down goals on what he or she wants to accomplish. While you may not always know at the start where you want to end up, it certainly helps to have a good idea. As a successful entrepreneur, I like the idea of setting goals, however many successful entrepreneur wanna-be’s make 4 critical mistakes in setting goals that lead to failure in accomplishing them. First, they create lofty goals that are way too big to ever achieve. While I’m all about stretch goals and pushing yourself, lets face it, …

Defining Your Target Market

Before you start designing and creating the products you are going to sell, you need to define your ideal client or target market. Who they are, what they want and need, and why they would want to purchase your products or services. If you don’t narrow down your target market, you may be wasting your time and money casting too wide a net and not getting traction. It’s always better to define who your target is and market specifically to the needs and wants of that target market. Answer the following questions to really define your target market and what …

start a business

Why Start a Business?

Why Start a Business? It all starts with your “Why”.  Taking on big challenges are important as we grow ourselves and our business. No where is this more evident than when we decide to start a business. It’s getting out of our comfort zone, trying new things that may even scare the daylights out of us that cause change and growth. When you finally commit to taking that giant scary step forward it often is because your “why” is strong, so compelling that the thought of staying stuck where you are is even more frightening than moving forward. Your “why” …

hire first

Who Should I Hire First?

  Who should I hire first is a question I get asked all the time from people building their business. Successful business owners know that it takes a team and the sooner you start getting people on your team the faster you will grow. My suggestion typically is to hire home help first. Find someone to clean your house, do your landscaping, buy your groceries, babysit your children, run your errands, etc. In the business I usually suggest hiring an assistant or virtual assistant, a bookkeeper or someone to help with everyday business tasks. The important thing is to start …

write a book

How to Write a Book

I often have coaching clients ask me how to write a book. I’ve written 3 hard copy books and a number of ebooks, and here is my process.  It’s simple, straightforward as I like things to be. Begin by writing down the 5-15 topics you want to cover in your book. What does your target market want to know? What are the most important concepts you want to get across? What are the key messages you want to convey?  Brainstorm as many ideas as you can. These become your chapters. Start to flesh out each chapter. Create bullet points of …