Genuity with Kenny Ballentine E7

What is Genuity you ask?  It’s a term Kenny coined to reflect the art of being genuine in your video creations.

 Kenny didn’t decide to be an entrepreneur, it just happened as his love for storytelling got him started on his filmmaking career.

 Kenny has worked on some very impressive movies. One of the short films he created landed him at a showing in the White house sitting alongside Michelle Obama and her girls.  When Kenny is not creating films, he’s helping small business owners tell their stories through video. Kenny recently founded the Content Club where he uses his knowledge and experience to push entrepreneurs out of their comfort zone into video marketing. Learn more about Kenny and Content Club in our interview and check out the links below in the show notes. 

In this episode we explore…..


1:27 – Kenny breaks out on his own

2:42 – Turn your passion into income

3:52 – Get your message out there through video

4:57 – Film premier at the White House

5:52 – Video for small business

6:42 – Why video today? Genuity

8:32 – Old professionalism vs new professionalism

11:42 – Make your first video right now!

13:27 – Quantity is better than quality

15:42 – It’s about connection

16:12 – Just be your goofy self

18:57 – From video to cash

21:27 – Practical and emotional value

24:12 – Video as your empathy machine

25:27 – Which social media platform and how long?

29:27 – Facebook algorithms

32:42 – Your clients want human connection

34:42 – Don’t give up

36:42 – Every successful entrepreneur has failed

38:12 – Challenge breeds brilliance

39:42 – Today will have hard in it

40:12 – Freedom and flexibility

44:42 – Expressor and designer brains

50:42 – Legacy….

52:12 – What’s with the blue mohawk?

53:12 – Content Club – affordable video for business owners

You can contact Kenny at

Learn more about Content Club