goal setting

Goal Setting 2019

Goal setting for 2019, is it on your mind? It’s another year, I hope 2018 was a great year for you. Unfortunately for an overwhelmingly large amount of the people I talk to 2018 was a good year but not a great one. And that is just fine. However the buzz I’m hearing is that the desire to make 2019 the best year ever is all around.

Okay, I get it, people say that every year, just like they’ll commit to eating healthier and going to the gym. Yeah right. Statistically 80% New Years resolutions are abandoned by the Super Bowl.

What I’m talking about though is planning for a successful year in business in 2019. Although it’s already the first week of January it’s still a great time to get your plan in place and get going to start the new year with a bang.

If you need a little inspiration to get you out of bed in the morning and working your butt off, check out this ad from Nike. Thank you Shelly, spin instructor extraordinaire and total butt kicker, for sharing. It’s my new go to motivator.

Welcome to the Grind

Okay so it’s January 3 and you haven’t started on your 2019 plan yet, or you have but it’s not ready for prime time yet. Here’s the process I used this year to product what I believe is my best plan yet because it contains some critical elements that are lacking from most plans to ensure success.

I started out answering some questions about last year:

  • What are you best accomplishments?
  • What strategies, projects, campaigns, events etc. contributed to the best results?
  • What key business relationships did you nurture last year?
  • Where did most of your revenue come from last year?
  • What should you do more of, less of, the same amount of?
  • What things did you do in your business that you enjoyed the most
  • etc……… You get the idea

Looking ahead to 2019, craft a vision for what you want the year to look like.

  • What do you want to achieve in 2019?
  • What does a typical work day look like?
  • What will you differently this year?
  • How many new people will you add to your community?
  • What will your gross revenue be?
  • What marketing strategies will you launch or continue?
  • How will you hold yourself accountable?
  • Who will support you?

The answer to those questions were the basis for my plan. This year however instead of jumping right into setting my goals for the year I wanted to begin with a vision for the year. What did I want to accomplish that would inspire and motivate me to do the hard work every day? You know, the grind. My vision is to change the lives of 100 small business and entrepreneurs this year. That gets me out of bed every day ready to hit it. What gets you out of bed?

I then wrote down my goals for the year. Most of them are business related but I also included some of my personal goals for the year. A word of warning here, don’t go putting down 30 goals that you can never achieve. List a smaller number of really important attainable stretch goals.

Now at this point most people create their goals and then put together a list of daily actions to achieve those goals. I think it’s critical to craft your strategies around how you will achieve your goals and then create your daily plan of action.

With that said I went about nailing down my strategies. For my business and I think all businesses, the most important strategies are marketing strategies. What will you do to find new customers and reengage your existing customers? The next phase of my plan consists of my written down marketing strategies with a separate plan for each.

The only thing left to do is to implement your plan. Make sure you have a detailed list of prioritized daily action items with due dated associated with your strategies.

Another thing I found helpful in this years plan is to break it out by quarter. If found that last year I tried to do too much all at once and didn’t make as much headway as I think I would have if I had FOCUS. Break your strategies out throughout the year so you’re not burned out by February 1st.

My last bit of advice when crafting your plan may be the most important thought of them all. Accountability. As shout out to my dear friend Jim who is holding me accountable. We spent a day working on our plans in late December and has already checked in to see how it’s going.

What will you do this year to make it the best it can be?

I’ll leave you with these thoughts:

  • Set your vision for what you want to accomplish in 2019
  • Create your goals
  • Define the strategies to get you there
  • Have a written down plan of action with due dates
  • Find someone to support you and hold you accountable

If you have any comments or suggestions for 2019 planning please add them below.

Happy 2019!!!

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