Happy Birthday E25 – Transcript

Janet Fish 0:08
Happy birthday to the breakaway entrepreneur podcast to commemorate the podcast six month anniversary. I’m dedicating this week’s show two highlights of our first four episodes. I just thought it would be fun to revisit some standout moments from the breakaway entrepreneur initial shows. First up is Jim caspari. Jim is a longtime friend and was my first guest on the show. Thanks, Jim for helping me get the kinks out. Jim has a passion for helping people. And one of my favorite parts of our interview was Jim sharing how he went from being a millionaire to losing $2 million and how he used creative persistence to climb out of that hole. It’s just the tip of the iceberg for what was a truly inspiring episode. I hope you enjoy was it when you retired at 44 as a millionaire was that the moment You felt like I’ve made it? Or was that just the beginning of or is it a constant? I’m making it I’m making it. I’m making it. I mean, when did you know? Or do you know yet?

Jim Kaspari 1:11
I thought I made it.

Interestingly.

I want you know, my net worth was just a little bit over $1 million. And nowadays view invest that at 5%. You know, that’s what $25,000 or no, it’s 50 50,000 a year and it’s hard to live off that in California. So I hadn’t made it. And so I was continuing to invest in helping people start companies and 2008 2009, as many people remember was pretty bad economy and pretty bad real estate market. And I ended up losing almost 2 million. So I had to dig out of that hole. So I would say I’m out I’m well out of the hole, but I’m not not To where I want to be, and you know, years have gone by since then. And at first I, I felt like a failure, it was really tough. And now, what I love, I love forward progress. I love growth, I love change, not change, not just change for change, but evolution, personal growth, professional growth, you know, breaking through different barriers as far as as income or, or building team and being able to help people in different ways. So when we could look at the corporate wheel as running on a running along on a hamster wheel, and then as an entrepreneur, as as business owners, and by helping people and developing and growing as as we help other people, you take that hamster wheel off the little rack right? And you you put it down on the ground and it rolls forward.

It’s the forward progress that I like Absolutely.

Janet Fish 3:01
I also experienced in 2008, my projects collapsed. And I didn’t lose a ton ton of money. But my opportunity upside opportunity still hasn’t come back for the real estate deal that I was doing at the time you could have so that it’s a 2005, you become an entrepreneur 2008 nine, that’s this is when that happens. That’s only three, four years. So you could have said, I’m going to go back and get a job. Yeah, but you didn’t. And so I want to explore because this is goes to the key of my conversations in this podcast, which is, what are the traits that make us different as entrepreneurs, because both of us were corporate people for many, many years were very successful. And then we quit that, or whatever happened, they wouldn’t come up become entrepreneurs. We have to have those traits or we have to grow those traits. So I want to just talk a little bit about that what you see as the traits that make entrepreneurs different Than Not that there’s anything wrong with a W two job, but you have to be a different human, you have to be a different human to have a million dollars, lose a million dollars or two and climb back out of that hole and still and still continue to be successful. Yeah, so I’d love to explore your thoughts on that.

Jim Kaspari 4:19
Yeah. And like I said, that was for my ego. It was a tough emotional time. I mean, financially to write and I’ll, I’ll tell a brief story during that tough time, you know, digging out of a negative net worth hole, you know, so having having not just nothing to start businesses with, but negative nothing and you know, having expenses that were beyond my income was a tough situation. And it it was tempting to go look for a job, and I considered that option and at that point in my life I felt like I was out of jail and I didn’t want to go back. Although one one during one particularly tough time, I had a dream and it was one of those vivid super real dreams and I was running through the halls of Genentech. And I was yelling out at that, you know, office mates cubicle mates and just saying, you know, genetic pays for your lights and pays for your computer pay for this table these chairs, but if you go to a meeting, they pay for sandwiches or cookies. And, and I woke up and, you know, like, sweat and and, and as I go going through a rough time and and i don’t know, i do know what it is. It’s, it’s a it’s the dream, it’s the passion, but it’s also creative persistence. And I’m gonna say that again, creative persistence, you know, you’re not gonna hit hit, I wasn’t hitting my head against the tree over and over and over. I was like, Okay, how can Work Who? Who could give me some advice? Who could help me? You know, how can I do this differently? You know, instead of water, hitting a rock in the stream and flows around it, right? So I remind people that all the time and the other thing is being open minded. And then what goes with that is getting out of your comfort zone. And the word I use for that is courage. Doesn’t mean I’m not without fear. But it means I feel the fear and do it anyway. Yeah, whether it’s reaching out to potential clients, or mentors, or whatever it is. I tell people do something scary every day.

Janet Fish 6:39
So that’s interesting, because you know, Keaton. Yeah. So friend of ours, and we were having a conversation and he was talking about some things that were challenging and scary, and all that and I said, just be bold. One minute a day. Hmm. And so he’s like, I really like that and said, he called me He’s like, Can I use that just be bold, one minute a day. But I thought it was great because We as entrepreneurs, I mean certainly persistence and consistency and all of that. But it is overcoming the fear and it is just going and doing it when everything in your body tells you you shouldn’t do it. Yeah.

Meet dot Boyd. God is the most pervasive networker that I know. I see her everywhere in town doing what she does best connecting with people. She’s virtual for now. However, she’ll be right back out there as soon as she can. dot went from being a family caregiver to a senior safety specialist. DOD has a passion for helping seniors preserve their independence and dignity using the latest technology developed specifically for the needs of seniors and the ones who have the privilege of caring for them. In my interview, with.we talked about overcoming the fear of sales, offering concrete actionable tips you can use right away. She shares the $1 million dollar question and much more. This is just a hint of what we shared in the full episode. I hope you enjoy it. referred, you know some other people that work with seniors. Yes. Right. So one of the messages I think here, which is really super important and awesome is find the people who have your client, right and then actually go partner with them because they’ve got the people that you’re looking for anybody who’s doing anything with seniors is going to be someone you’re going to want to talk to. Absolutely, yeah.

Dot Boyd 8:24
And there’s no lack of people. There are people in two years I’ve not even met yet. There are people there offices of in home care companies and home health companies and placement agencies. I’m sure I haven’t even met yet. And I am pretty well networked and pretty well known. And there are still plenty of people for me to call on.

Unknown Speaker 8:45
Absolutely.

Dot Boyd 8:46
And I’m not and I love going when I do cold call. I just walk into an office and I say hello and I I just start building rapport. And you’d be surprised I think people are afraid of cold calls. Because it seems like you see the no soliciting sign Well, what have you solve a problem for their clients?

Janet Fish 9:07
That’s right. So let’s talk. Let’s talk a little bit more about that. Because I think that the one of the biggest things that I hear from my clients is fear based. Oh, yeah. I’m not good at sales. Or, you know, and I will tell you, cold calling has never been something that I’m excited about doing. However, when you look at it from the standpoint of, I’m walking into an office or I’m walking into a networking event, or whatever it is with people. I don’t know. Yeah. And you ask them some questions that get to the heart of what the problem is that you solve, yes. Do you know seniors do representatives? Do you have parents? Are they aging? Are they worried about this, that the other thing, just asking those questions? To me? That’s like having a conversation right? That’s why I love this because I get to have a conversation with really interesting and great people who when you ask questions, their guard goes down because as my dad used to say People love to talk about themselves. Just ask Yes. Yeah. Right. So you walk into an office and say hi, I’m dot and you asked them some questions. And they love to hear from you.

Dot Boyd 10:10
Yeah, no one’s thrown me out. No and Sonia.

Janet Fish 10:13
And here’s the other thing. What’s the worst thing that could happen? They’d say, we don’t want to hear please leave, right? Well never happen. Maybe it will happen someday. But if that’s the worst thing that happens to you in a given day, like, that’s okay.

That’s okay. Don’t

take it personally. They’re first world problems, not problems. Right. So that’s awesome. I love that. I think that’s I think that’s great.

Dot Boyd 10:36
And I think it’s really all about finding out who makes the decisions in that company. For the folks you’re trying to reach, yep. And if you’re pleasant if you’re not all salesy, and you know, if you don’t come off as, as a sorry, used car salesman, because that’s what everybody thinks of. It’s about asking questions. It’s about getting to know them and asking them about their business. Yeah. Because they want to talk about their business, they want to tape talk about what they’re so good at. And if a person goes in basically making a sales call with a stranger, yeah, that’s not going very

Janet Fish 11:12
Yeah, that’s not going very far. Got to make it about them. Because I like to say, they don’t care about you until they care about you. Yeah. So when Okay, so we’ve talked about this a little bit, but I want to kind of circle back around to it to specifically what traits Do you think that you need to have as an entrepreneur to succeed? I mean, we’ve already talked about bold Yeah, lack of fear, but yeah, but yeah, characteristics, yeah, inside that make entrepreneurs able to withstand all the things you need to do in order to be successful and survive.

Dot Boyd 11:45
Well, and I wouldn’t even say in my case that I don’t lack fear. Sometimes. I mean, I might sometimes, and then I have to bring it full circle to and my husband is a great cheerleader for me. You know, dot People respond to you. You got it, just go go do it. Right. So a trait you have to have is you have to, I think you have to really resonate with what it is you’re doing. So like you’re an amazing business coach, you love it. I mean, in your off time, and we’re having a glass of wine and having a conversation. You’re asking me questions about my business that I hadn’t even thought of yet. And you did that when I saw you a few weeks ago. And I was telling my husband today before I came over here for the interview was, you know, dad asked me a question that I and I hadn’t worked from that angle yet. And that’s a million dollar question. I don’t even know what that was. You asked me how many customers do I need to have to be where I want to be financially. And I’ve been working toward the future, but I’ve not worked from the back numbers. What does it take a look at how many, you know, new clients every month. I’m aiming for But I hadn’t looked at the overall picture.

Janet Fish 13:03
But working it backwards

Dot Boyd 13:04
and working backwards. So to me, that’s the million dollar question and and so it’s clear to me you love what you do you’re very good at I was gonna say damn good. Can I say that? Yes, you are damn good at what you do. And I’m very confident. So I believe just in looking at you as an entrepreneur, you you really have to have confidence in your product and your product, maybe you ultimately your product is you first and foremost. Because no matter what it is you offer if people don’t feel that authenticity, if they don’t feel that you’re passionate about it, if they don’t feel that you could truly make a difference in their lives. They really don’t care. Right? They’re not interested people are like mind boggled with so many choices these days. We all are right Right, we have decision paralysis or analysis paralysis. So, first and foremost, I think you’ve got to believe that what you offer makes a difference. And what you do, you’re exceptional at. And I have to say that that just the other day, Darren, if I can remember where I was, because I’m all over, right? I did declare, oh, yeah, I was. I declared that now I know for certain that there’s nobody who has anything that comes close to what we offer for the comprehensive services that we provide. And it you know, you have to get to that point, whether it’s what you do because you do

Janet Fish 14:46
what and so let me let me add to that. Yeah. Because I we didn’t get there. You don’t get there. You didn’t get there the day you decide to go right. And so I am a big proponent maybe some people aren’t, but I am a big proponent of fake it till you make it. Yeah. And I am I got to where I am in a couple of specific things that I’ve done in my, in my career by I didn’t know what I was doing, but I just pretended like I did. Yeah. And and I’ll say it in such a way. Because I went from being in corporate America, you know, selling software and working with relationship stuff, those kind of things. Yeah, to my first job out of there was land development. So we bought all these $5 million worth of land in Mexico. Oh, wow. And I knew that I didn’t know what I was doing. Yeah. However, I knew two things, or I found out two things. One is have a great partner or somebody who can mentor you. Yes, because I didn’t know how to do real estate in Mexico, but I had partners who did Yeah, but the other thing that I remember and I remember exactly where I was sitting when this came to me was the traits are the same? The widgets are different. Yes. So I’m selling an investment opportunity or I’m selling software. Yes. The the skills and the traits that I need in order to do that are a lot the same. Yeah. All right. It doesn’t matter what you’re selling. And that really came to me because I had so much doubt about internal doubt, but I was like, I’ve got to do this. I’ve got to pretend like I’m, you got to come sometimes you got to fake it till you make it. You do it. And I don’t think that’s a bad thing, because I never did anything deceitful. Yeah. But I just played a mind game on myself. And I said, I’m gonna act like I’m a millionaire before I’m a millionaire. Yeah, right. I’m gonna act like I’m successful before I’m successful. I walk I remember I walked into the bank, and a friend of mine had gotten me a an appointment with a banker. Mike Okay, not his banker because he was at a much higher level. I got the lowly banker, but it was a banker. Yeah. And I went in there and I said, Listen, I’m getting ready to raise all this money for this project. And there’s going to be millions of dollars coming through your bank. And they assigned me a banker who would come to my house and pick up stuff and, and I did and millions of dollars went through that. But I walked into there saying, This is what I’m gonna do. Yeah. And I just think sometimes that’s the boldness that you even though your knees might be shaking, boldness that you kind of have to

Dot Boyd 17:33
have well, and then, you know, a lot of people talk about if you speak it out loud, if you speak it to the universe, you have a better chance of getting there. I’m a firm believer, if you and you know, I have a friend who puts a number on every like on the mirrors and stuff of like, for instance, how many clients she needs that month. For her. I know exactly what it is, and it’s fine, but I thought, Oh, yeah, I need to do that. You know. Mine’s a lot more than Five but hers is a different business. Mine is a low entry point.

Janet Fish 18:05
And yeah, doors change, right? And yours is a recurring revenue because they buy this thing and they rented it to subscribe. And so you get a residual, however small it might be from every single person every single month. Yes

Dot Boyd 18:21
and which is something I was looking for at this point in my life, because I need that to make up for lost time.

Janet Fish 18:29
If you’re enjoying this episode, please go to Apple podcasts and subscribe so you’ll never miss an episode. While you’re there. We would appreciate you giving us a review and rating the podcast. We’d love to hear your feedback. And if you know somebody who would like the breakaway entrepreneur podcast, please share it with them. We appreciate you.

I met Earlene coats at a networking event that quite frankly was pretty lame. The best thing I got out of it was meeting her and establishing not only a business relationship, but a friendship. Arlene is a speaker and a coach who works with parents and sisters. to bridge the gap in the life skills and financial literacy that is not taught in our school system. Her mission is to develop millions of financially savvy young adults who are good stewards of their money, time, gifts and talents as they give back to their communities. Our chat included the role of intuition in decision making, and her advice for entrepreneurs. We discussed building a business on what you’re passionate about versus your gifts, talents and skills. By the way, the answer is you need all of these to build a successful business. Arlene shares her insights on how to raise a better community of young adults. Whether you have children or just know someone who does, you’ll take something valuable away. This is just a small sample of what we talked about. You’ll probably want to check out the full episode community. So talk a little bit because you know, you’ve gone from corporate world and then you’ve made your way as an entrepreneur and you continue to make your way as an entrepreneur. What What role for you personally And only has those dream carriers taken or those support people or mentors or accountability partners, whatever you want to call them, those other people that are there, ignoring the naysayers, I love that. But those people there to help you move forward every day because it’s hard.

Earlene Coats 20:20
Yeah. And that’s a great point. And I think that in that question, there’s a couple parts to that. Because you can have the community around you, that helps you carry that dream forward, whether it’s through accountability, those that maybe have the creative brains that help you look at your challenges with a little bit different spin in order to be able to then suddenly shift those. And so I think that that’s a key is to identifying who those people are, that are trusted advisors but You know, the double edged sword side of that is there are those moments where their dream for you is not the same as your dream for you. And at that point, it’s taking those moments to step back and say, okay, is this something I truly am in agreement with? Or is this a good idea, but it’s taking me way off purpose, and it’s taking me off track. And so along my journey, I think one of those things that I’ve come up against is those not not intentionally trying to take me down the wrong path. But these lots of great ideas and the suddenly were shotgunning out and doing all these other things, and losing sight of the main purpose and the main focus so it even when you have those good, solid trusted advisors, alongside Have you taking that time to step back and have that thinking time? I’m trying to remember the name of the book, there’s one that brilliant book that a lot of it gets back to talking about thinking time, what are those questions you need to spend time thinking on. And so maybe you get these really great ideas, take those away, sit back and really set and let those sit on your spirit, allowing them to either populate forward with all of the really good and brilliant parts of them, or how maybe that isn’t where your focus needs to be for now,

I think

Janet Fish 22:42
that’s a brilliant point. And I don’t think we we’ve talked about that enough. Because I’m a big proponent as most of us are of coaches and mentors and getting advice from all sorts of people who are brilliant and smart. But not all advice is is worthy of being listened to, and I You know, I go off with the shiny object, which Oh, yeah, oh, let’s go do this today. And let’s go do this today. Well, someone told me I should do this. And, and I love that because I think it’s really important that we sit and think which I don’t do nearly as much as I should. I’m a Dewar much more than a thinker. But to really have it sit with you, is it? Is it the right thing? And to question some of those things, even if it’s to the point of these are my questions, let me go talk to somebody about it, whether it’s that same person who brought it to me, I just think I think that’s a brilliant point. Because especially if you’ve hired somebody to coach you or mentor you, and they’re telling you to do certain things that may not feel right or may not be right, which leads me to my next question, which is the role of intuition because I think that plays such a big part of success. At least for me, and being in my younger years, not necessarily listening to it. I think we’ve all said that at some point. But talk a little bit about that and that intuition, and then elaborate a little bit on that need to really listen to it. And then cogitate on it, contemplate it. Think about it. Before you

Earlene Coats 24:23
start moving forward. Yeah. And I think that that’s the thing that has been one of my greatest shifts most recently, is the fact that I am doing a much better job of listening to my intuition, those things that taking the quiet time, I find that journaling. Although I have resisted it, and I go through my cycles of successfully journaling, what I have found is where I take that quiet time and really allow my intuition to speak Through an allow it to be, it comes down on a written page, I suddenly see a lot more clarity. And it allows me then to take steps that are clearly guided by my intuition. Each and every one of us has an inner and inner guidance system that is guiding us on the path of where we’re supposed to go. Again, we aren’t taught that in school, we are taught to listen to what to you what really lights you up, when I was working with a coach even earlier this week, and one of them was at that point where you have this happening, how do you feel that in your body where you then can sense that in your body, you know what it feels like to be on track. So those moments where you that’s not what you’re feeling? That’s the time to really pause. Take a step back and start asking those questions. You know, what about this is right, what about this isn’t right? What do I need to shift? What do I need to do? But the things that had I, over the years, listen more closely to my intuition, there are choices I would not have made that. I did. And you know, at some, in some ways, I would say in some of my bigger regrets, or some of the choices I made, that I had this intuition, this gut feeling that says, Yeah, this isn’t where you’re supposed to go. Yeah. And at those points where I have absolute clarity about where I’m supposed to go, there is absolutely no better feeling.

Janet Fish 26:46
Yeah, yeah. So kind of taking the process that you had talked a little bit about earlier. You work with people who have jobs, and I’m assuming you also work with online entrepreneurs and on all of that. What advice would you give to someone when this podcast is about becoming an entrepreneur or succeeding as an entrepreneur? What kind of advice would you give? Given your methodology? For someone who’s either in a job or getting out of school or just contemplating? I want to start my own business. I want to be an entrepreneur. What kind of advice would you give them?

Earlene Coats 27:28
Yeah, great question. I love that one.

I think the first thing is is to know what you’re passionate about. What is your real reason? And it’s frequently say said and you know, it can almost be

kind of anticlimactic. You know, what’s your WHY?

Janet Fish 27:51
So let me ask, let me ask a question because I I, I’ve coached a lot of people until It’s the whole the why I totally, totally agree. The passion part, I just want to, I want to challenge that a little bit. Yeah, from this perspective. I’ve had clients who have come to me and they’re in a job. And let’s say they’re in HR, an HR director in some big company in Silicon Valley. I’m thinking of a specific person. And she came to me and said, My passion is pets, my dogs, my passion is real estate, whatever my passion is something that I don’t have any skills in.

Unknown Speaker 28:33
And

Janet Fish 28:35
this was a long time ago. My advice at that time was most likely follow your skills and get it use those skills to create a company. So I’m not 100 I’m not 100% sure when people say, find your passion and the money will follow. Yeah, because I’ve seen people go off and do things that they have absolutely No skills. And they’re trying to build a business and they they’ve got nothing except for a passion for wine or a passion for pets or a pet. So that’s my challenge. Yeah,

Earlene Coats 29:13
no, that’s no, that’s a great point. And and I don’t disagree with you in that and, and so when I say your passion, I would also in intertwine with that is gifts and talents. So I think that where you’ve got your gifts and your talents that that can shine through and your passion and where you are following those gifts and talents, and using them to be able to apply towards your passion, then that’s what allows you to bring all of that picture together, and then start moving forward. The thing that I think is most challenging is it’s automatically I’m going to go start this fluffy dog washing business, because I think it’s a great idea. And I love dogs. But they follow perhaps a business model like a franchise that has a significant upfront investment. And it has all of these rules that don’t necessarily align well with what the person who wanted to start fluffy dog washing business has. So they end up down the road of building somebody else’s dream. Because they love dogs, not taking that time to step back and identify their own gifts and their talents. And how do they take those and use those to make money kind of back to my example, that’s where my friend earlier that’s pretty is do what you love and find a way to make money at it. And I think that there’s a lot of shiny objects is a great example. The multi level marketing, affiliate marketing, all of those are great examples of shiny objects that Every one of them will tell you they have the very best compensation plan, they have the very best product, and they have the very best everything that you could ever want. Reality is even with those, you’re building somebody else’s dream, you’re not building your dream. So that’s, that’s where I would say that it that the passion really does have to tie into some gifts and talents as well.

Janet Fish 31:23
That’s perfect. I couldn’t agree with you more. So then I kind of interrupted you are kind of going into your why which, if you don’t have the why it’s really hard. I mean, to me, being an entrepreneur is hard. I say it all the time. Your y has to overcome the challenges of doing what you need to do every day. That’s uncomfortable. Yeah. So talk a little bit more about that,

Earlene Coats 31:47
ya know, and that’s, that’s absolutely true. The, and, again, there’s a lot of people out there that say start with y and you’ve got this big vision board that has this huge house on it you have this on it this done all of these things that we perceive we should want to be our why. But the question is, is what is your real Why? What is your real underlying reason that you’re want to do this?

Janet Fish 32:21
Pete Schroeder gets the award for the most patient guests as I screwed up our first recording and he graciously agreed to come back to do a do over. If you’re a podcaster. I guarantee and know what I’m talking about. Pete is an entrepreneur with over 20 years of experience working with his clients, helping them clarify their wants, goals and priorities. Pete’s philosophy is the better you communicate, the more money you’ll make and the happier you’ll be. Join us as we discuss the Valley of complacency. It’s the area between pleasure and pain where nothing happens. Pete shares his experiences with the Valley of complacency and tips on how to climb out Have it, we explore how the enemy of great is good. Here’s a snippet of what you’ll find in the complete episode. Enjoy. I get from my clients all the time. I’m an entrepreneur, and I’m wildly successful or I’m struggling or I’m just trying or I’m middle of the road. And yet, I feel isolated as an entrepreneur. A lot of I hear a lot from my clients. And you and your wife is a great supporter of yours. But I also know that there are other techniques and things and groups and ways that you find support as an entrepreneur. So what advice do you have for people who are out there saying, I’m an entrepreneur, but I feel like I’m kind of alone?

Pete Schroeder 33:47
Mm hmm. That’s a great question. Everyone needs help. Nobody can do the whole thing by themselves. And so the way that we I think, can find Those people or companies who could support us and mostly it’s the individual people that we develop relationships with. I’ve joined several chambers of commerce, which has been very helpful for me to meet people. I’ve joined the Rotary Club in Fair Oaks, which happens to be a great club full of wonderful people, men, women, all different agents, all different backgrounds. And so you develop those relationships on a personal level, and then one at a time, gradually, you find the ones who can also maybe help you professionally. There’s a concept that I love talking about, called the Valley of complacency. The valley complacency if you can imagine, like a smile on the smiley face that goes up at each end, if you just think of that line, and you think of the valley as the middle lower part of the line. On one end, I would suggest fear. On the other end, I would suggest pleasure. And everybody is motivated by either fear or pleasure. In other words, wow, if the if the reward looks big enough, man, I’m going to do something to make sure I get it. Okay. Some people are motivated by that other people are motivated by all if that happens, oh, boy, I gotta avoid that at all costs, I got to do something to not have that pain to not have that fear. So if you are in the valley complacency, guess what things are okay. They’re pretty good. They’re not too good, but they’re okay. They’re not bad. And what happens in the valley complacency? Nothing, because you’re complacent and maybe you’ve heard the axiom that says the enemy of great is good. So when things are good, it’s easy to stay good. But you can’t get too great if you’re just stuck in mired in good. So the way you get out of the valid complacency is, first of all, to know, look at your past, what’s motivated you before the pain and the fear or the pleasure, what’s motivated you before what kind of person are you? And whatever it is whichever one it is. Your job then is to magnify the pleasure or magnify the pain or fear. So that if you think you stay where you are, in two years, in three years and five years, in 10 years, how’s life can look like? You might think, oh, man, I got to get out of here because I do not want that to be the case in five years or 10 years or something. So then, with that magnified pleasure or magnified pain or fear, you can actually Do something then that’ll get you into action and action is going to produce results. And then that’s going to get you out of that valley complacency toward where you want to be.

Janet Fish 37:11
And I love that analogy I met, I made a little smiley face on my piece of paper here, I’m taking some notes. I have seen that in my own work with my clients. I would submit to you that the pain side of that smiley face is more pertinent or stronger than the pleasure side. But Either one works, I have found and I like to say with my clients, when the pain of staying where you are, is more is worse or more than the pain of doing something different to challenge yourself challenging yourself to do something different than that’s when you’ll move. That’s That’s right. And I think Seeing it in my own life, you know where I’m like, I say, I’m going to do something and I don’t I say, I’m going to do something and I don’t, right. And the day that I say, I can’t stand myself being here anymore, right? I need to go do something different. That’s right. And I love that the Valley of complacency. I’m gonna, I’m gonna steal that from you. However, I will always give you credit for having coined that, because I really love that.

Pete Schroeder 38:25
You know, Janet Janet, when I was in Nashville, I lived in Nashville for a year 2003 because I had written a bunch of songs and I thought, Okay, I’m gonna go to Nashville, sell the songs to publishers. Not that I was going to sing them. But other publishers could then match the songs to different artists and then Okay, I’ll be a songwriter. It’s a great it’s, for me a great personal example of the valley complacency. I love Nashville. The people are great. The weather’s nice. It’s very interesting. town, a lot of history there, and a lot of music. So, hey, I made friends. I play it out at different places almost every night. It was a lot of fun not for money. But, you know, we were I was one of the 80,000 musicians outside what they call the wall. And inside the wall were the people with contracts that were making money. And so everybody outside wanting to get inside. And so who could I meet? How long would it take? What do I have to do? How do I get inside? So because I was enjoying life, you know, life was good. I was playing music every night in this beautiful town

Janet Fish 39:40
in the valley of complacency

Pete Schroeder 39:42
and complacency. Exactly. And so I wasn’t as diligent as I could have been. I wasn’t as focused on my goal as I could have been. And so, after about a year wasn’t getting anywhere. And at that time, we were having family Moving out to California. So, you know, it just didn’t work.

Janet Fish 40:05
So I’m totally not a shoulda, woulda, coulda person. I just don’t I’d look forward not looking back. But if you were to have that to do over again, would you do it differently and just go balls out? Absolutely. And be writer for JSON LD, you know, right.

Pete Schroeder 40:23
I knock on doors, I would knock on doors, I would knock on doors. That’s what I would do. I would take my songs to a bunch of different people. I would talk to people who had contracts with publishers or labels and say, Okay, how did you do this? What could I do? What should I do? What’s the road I should be taking? Who should I meet? Who could you introduce me to, I would be much more diligent, much more persistent and consistent.

Janet Fish 40:51
So all of those things that you just talked about for your particular circumstance, are ways out of the valley of residency. And I think that for all of us, whether it’s where you are today in your business or your personal life, or your health goals or whatever, we’re all in a valley of complacency. And if you really want it, which is the key, you’ve got to really want it, then it’s how do you go balls out to get it? Right. How do you find the people that will help you get out of it? I love that story. Thanks for listening to this episode of the breakaway entrepreneur What fun that was, it was such a great time to take a little walk down memory lane and remember some of the best moments of our first few episodes. Thank you for listening. If you enjoyed our show, please go up to Apple podcast and rate and review us. If you’d like to subscribe, please do so to make sure you don’t miss an episode. Thanks and have a great rest of your day.

Transcribed by https://otter.ai