I’ve invited video production and social media expert Kenny Ballentine back to talk about why you need video now more than ever. Video is a great way to connect with your prospects and customers. Kenny walks you through how to super charge your videos, the technical aspects of creating great video and his thoughts on to find the silver linings of the Covid19 shut down.
Listen to my first interview with Kenny
Kenny didn’t decide to be an entrepreneur, it just happened as his love for storytelling got him started on his filmmaking career.
Kenny has worked on some very impressive movies. One of the short films he created landed him at a showing in the White house sitting alongside Michelle Obama and her girls. When Kenny is not creating films, he’s helping small business owners tell their stories through video. Kenny recently founded the Content Club where he uses his knowledge and experience to push entrepreneurs out of their comfort zone into video marketing.
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In this episode we explore…..
01:45 – Why video and why video now
4:45 – Stay relevant and active
6:15 – 3 tips to supercharge your video
8:45 – Repurpose your video content
10:45 – Pros and cons of the Zoom virtual background
14:45 – Your Zoom presence
17:45 – The importance of lighting
22:15 – Fear of the camera, we’re all afraid
24:00 – Transparency and being real
26:45 – Give, give, give
28:15 – Everything has changed, although nothing has
33:15 – Silver linings
34:55 – Video best practices
38:15 – Frequency and consistency wins
40:15 – Don’t give up
Get the Transcript
Find the transcript for this episode – HERE .
More About Kenny:
Contact Kenny: firstname.lastname@example.org
Learn more about Kenny and Content Club.
If you have questions, please send an email to
I’ll answer your questions on an upcoming Q & A podcast.
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