Why Video Now with Kenny Ballentine E14 – Transcript

Janet Fish
Hello and welcome to the breakaway entrepreneur podcast, where we explore the entrepreneur mindset in the characteristics and traits that lead to success. I’m your host, Janet Fish. This week I’ve invited video production and social media expert Kenny Ballantine back to talk about why you need video. Now more than ever, video is a great way to connect with their prospects and customers. Kenny walks you through how to supercharge your videos, the technical aspects of creating great video and his thoughts on how to find the silver linings of the cove in 19. Shut down. I hope you enjoyed our chat. Kenny Ballentine, How you doing this morning? Or is it afternoon?
Kenny Ballentine
It’s were before noon, but I am doing fantastic. Thinks
Janet Fish
what Back Teoh, the breakaway entrepreneur podcast and had you on. I don’t know a while back and I promised that I wanted to bring you back on just to dig a little deeper into video video video. But I also at this crazy time that we’re in. Um, I wanted Teoh check back with you and kind of see how the world may have changed. And how will we know the world has changed I’m not quite sure we know fully how it’s changed, but I want to get your perspective on, um, how to use video. What? Not in the world that we’re currently in. So, um, let’s just kind of short with basics of why video. And then we’ll dive a little deeper into Why video now?
Kenny Ballentine
Sure. OK, well, uh, I said it the first time. Ah, I was on your show that that the main thing that sets people apart from their competition in the business world, especially if you’re an entrepreneur, is your personality. And when there’s not a quarantine locked down situation happening, um, they’re already was a a deep hunger for connection to other people. It is something that is highly valued and is often underrated, the value of someone’s personality of of their story, of their passion of why they do what they do. That’s why Social Media is in general is something all businesses should be doing. But video, especially because it is the quickest, clearest and most truthful way to someone’s personality story and all the unique things that make you special
Janet Fish
and even Okay. Okay, so get that, um, Why now?
Kenny Ballentine
So that’s all amplified right now simply because for many of us, I’d say most of us speaking of, of entrepreneurs, business owners, most of us can no longer do what we normally do. Right, If you are a ah, dentist or an art instructor or whatever it is that that your business is centered around, you’re likely cut off from doing it right now. And so what are you left with? What? What do you still have? You still have you, right? You still have that key fundamental piece. And to cut that off from everything else is it is a simple that’s essentially snipping your lifeline for your business. So this this is a time, if anything to double down on sharing stories, sharing your personality Ah, and getting your passion out on the Internet. So biggest reason people say they don’t do it is because
Janet Fish
of time. Now they’ve got time. Well, and it’s interesting. Yeah, I wasn’t I didn’t realize that was where you were going when you started with that conversation of we as business owners, entrepreneurs no longer have, and I’m thinking no longer have a networking opportunities no longer have the the ability to connect in in a marketing sense, which is very true. Yeah, I hadn’t even thought of it from the standpoint of a hairdresser of a dentist. Now I can’t. I can’t connect
Kenny Ballentine
with people, even to their
Janet Fish
clients to no, to them Exactly. I’ll just write it out and we’ll connect back when the world hopefully comes back to some something like it used to be. So that’s fascinating, cause I had thought thought of that. So if you’re a dentist or hairdresser or whatever, all the more reason to get out there.
Kenny Ballentine
Well, I just think that, you know, you could put everything on hold and just and just say, Well, I’m gonna wait this out and we’ll get back to it. But those who decide to stay relevant and active are going to be so much further ahead when we go when I get back to work, I think everything you do now you’re sowing seeds for 90 days from now. And and those who take this opportunity to give value to people through video and other social media outlets to stay connected to people are going to reap big rewards when we all get back.
Janet Fish
Actually, I’m all about the running as fast as I can right now. I’m not sure where I’m running to because the world will have changed. But I like you. I’m trying to be as relevant and provide as much good content support as I can. So eso I want. That’s why I have you here. Because you are the genius of that. So So I am one of those people or I’m just like me who already had somewhat of a social presence and was doing some video. Mostly because I met you and you challenged me to do that. Eso how? How do I do it? How do I get started? Um, give us some of the basics of 22 things. One is the basics of I haven’t ever done it before. You know, I haven’t had to do. My business is great. I was able to do what I do and then also for people like me who have done some of it. But how do I really supercharge?
Kenny Ballentine
Okay. Ah, so let me let me give three tips. My first will be Ah, I’ve said it before I say it again. Um ready, fire, aim! And what I What I mean by that is don’t let the fact that you haven’t done it before or don’t feel ready or don’t have enough experience stop you from getting started. For many people, the one thing keeping people from getting started is just getting started. Make some media try. It makes something, get it out there, even if it is dirty. And, ah, you know, uh, filled with mistakes. Every one of those mistakes is just a sign that you’re sincere and that you’re trying hard. So yes, that’s and that’s fine. Just embrace it, lean into it. Everyone else is doing it at the same. You know, it’s it’s actually a great time to make mistakes publicly because there are thousands of other people doing it at right now to write. So no one’s going to judge. People will judge you so much less for for just trying, even if it’s ugly right now. So that’s the first thing. Don’t let. Don’t let inexperience stop you from just turning on your phone or the camera on your laptop, and getting something out there and starting could just be a quick message of checking in. Hey, how is everyone doing out there. I haven’t connected with my people and weeks, and I’m thinking about you Respond below. Let me know how you’re doing kind of thing. Um, get started. That’s that’s the first, most important one. I think, Um, secondly, I I would highly suggest recording everything and repurpose ing. So right now, most of us are learning a new skill, and that is becoming very proficient in Zoom doing zoom calls of and Google meet ups and other things, right? I hardly did zoom before this, you know, And I’m a big, big time media guy, but I just didn’t really You zoom, um, I do my shoots in person anymore. Um, yeah. And so you know, if if you’re doing calls with people, if you’re doing ah conferences if if you’re training people anything where you’re on a screen in front of a camera already hit that record button course, let the people know that you’re communicating with that. That’s something you’re doing, but you’re making We’re like making content all the time now, whether we even know it or not pushed the record button. And now you have some some media that could be repurposed. It could be used for different things. It could just be a simple as I had a great call with Janet today and we talked about three awesome ways that you can make video. Here’s Here’s the recording. Check it out. You know eso it could be that simple. So just pay attention to the fact that we’re all making media already. Um, just recorded and start to use it. Ah, and then my third tip would would be more in the in the technical practical hands on sort of sense if if you’re if you’re wanting to start making videos, there are some things you can do to make your image and your sound just a cut more professional, which is something everyone asks me about, especially while we’re doing all this zoom stuff. I’ve had a lot of people say I’m representing my business on a zoom call, and I’m in my living room and my kids were running around. How can I keep my image the way I want it to be, You know, as a professional, Um, and a lot of people use band aids. Ah, that I call I call Band Aids, but they’re the virtual backgrounds right. They think that that that’s a real quick, easy way to make make everything look snappy and professional. I’m not a fan of the virtual backgrounds because it is fake, and therefore the message it communicates is I’m a professional in front of a facade. All right, I have something to you Hide from you. So, first and foremost, I’d rather see your messy house and your kids running around the background than a virtual background. But if you’re going to carve out a special place to shoot your video, then I’d recommend, uh, keeping things simple in your background, minimalistic and and with intention, What is behind? You should be there on purpose, not by accident. So just turn around and look Ah, Is it an empty space? Am I going to have a picture on the wall? Am I going tohave objects to have a bookshelf? Why are those books there? Do they Are they important to me? You know, I want I as I’m designing sets for video shoots. I want things that either, um, reinforce who the person is. A person speaking like adds to them, meaning the items behind me. If you were seeing this as a video right now, you would see that I have a tripod and a camera and a microphone or sitting behind me is that reinforces who What I’m all about, uh, reinforces, but not distracts. Right? So if I had my favorite picture of a cat playing the piano behind me, something that’s funnier than I am, that would be a distraction, Right? So simple things like that, uh, make a big difference.
Janet Fish
Should I worry about this? So I’m pointing to my screen if you can hear and see I have a picture behind me, which was I won’t say I put that picture there. Um but I have places that I record. One is my office, which there are two pictures. One of the World Trade Center on Fourth of July in 1976 or something like that. And then one of a beautiful emerald island in Tahoe. But so is this because of this lighter? So, what do you think about my background? What suggestion would you have?
Kenny Ballentine
I I think you’re looking pretty good. Uh, in terms of the items that are behind you, Like the pictures, the only the only reason I would either say Keep it or don’t keep it would be based on. Does that picture add to you being in your zone? You know, is this is this part of is this part of your comfort space? You know, having if that if that picture is true, true to your wall, then it makes sense for it to be there, you know behind you. So
Janet Fish
should I think that’s great.
Kenny Ballentine
That’s great. It’s It’s not. It’s not too bad towards distracting. If you wanted it to look just a little nicer, I would separate yourself from the background a bit more if if I don’t see the whole room around you. But if you moved a little bit further from the wall, then the wall would receive back into blurriness a little bit. Well, you would stay sharp and Chrisman and focus, and you’d have a nice separate from what’s behind. I always recommend, uh, having some distance from the whatever’s behind you being a designed to background or a wall. The more space behind you there is Ah, the more sharpen into focus. You’ll look well.
Janet Fish
Two things one is I am typically on audio, so so we don’t actually see the background. And to I would have to rearrange You’ve been to my kitchen table, so our have raised, which I probably wouldn’t be in. My third thought is when I’m on these little teeny zoom squares. Um, hopefully it’s not that it’s not that. Okay, So I wasn’t even thinking about this when I put just threw together a couple of questions. But I want you to talk about this because I I get on the zoom calls and there’s, you know, 20 people in the Juvenile and I’ve got the person where you know, the the cameras like way. So they’re kind of It’s like they’re doing that. And then, yeah, who were, like in the face and I can practically see see the hairs in their nose. And then you get the people who have got the window, whatever behind them, and all I can see is a silhouette. So a lot of people in and already talked about it. I’m representing my business on Zoom. I’m representing myself on Zoom. What air? Some techniques or tips for being a great zoom, having a great zoom presence.
Kenny Ballentine
Yeah. Okay, so we’ll take two halfs of that one is the visual, and the second is going to be the actual presence and sense of your content. What? You’re how you’re acting. Talking’s being right. So first of the visual, I would recommend Ah, follow the rule of thirds, which is Ah, a cinematography and photography concept. You’re following it right now. Ah, as a my where if you were to separate your screen into thirds with horizontal lines, OK, you you would ideally want your eyes to be on the line of the upper third, and and where you’re sitting right now, Janet, that that line would almost perfectly go right through where your eyes are said to your lined up. And that’s why it feels very comfortable. You have some head space above you, so you don’t look really crowded. Ah, so you so it’s a nice, comfortable image, but also you’re not down, you know, like this, for I get down below that third. So if you’re just listening, I just slouch down really low in my chair. So I’m beneath the third, and that gives the sense of me, uh, like, shrinking like sinking like I’m in quick sand or something. You know everyone else is looking down on your going, baby, where you going? So if you wanna have a good ah ah, good presence that that’s a good first rule. Second, just always make sure there’s more light on you than there is on whatever’s behind you. So if if you have a big, bright window behind you, then you’re gonna need to put even more light on your face or you’re going to look backlit and ugly Eso In general, you’re gonna want to make sure that whatever is behind you is is dim more more dark than yourself. Or you just won’t
Janet Fish
look nice about how you do that. From the standpoint of I mean, I’m lucky and where I’m at right now because there’s so much light, I don’t need a light. I could probably use a leading light on my left to light up my left side a little bit. But talk about how easy it is an inexpensive to to buy some cheap equipment or some equipment to provide that lighting and maybe turn your camera around so I can see what your lighting looks like. Yeah, if
Kenny Ballentine
I turn my camera around, then you’re going to see the rest of my garage. Ah, but I tell you what, I’ll send you a picture, actually. Can’t move my camera right now cause it’s kind of okay locked down in a spot. But I’ll send you a picture of what my arrangement looks like. And it looks it’s insane. Ah, because I’ve built this whole thing in a garage where I have literally a washer and dryer on this side of me and a huge pile of camping equipment and luggage and things on that ciders refrigerator over there. But it looks like a nice video production says, you know Ah, so you can you can make any space look like anything you want with enough creativity and time put into it. So it’s just really comes down to how bad you want that, you know, for me, it just I think it’s really important that I think people people have a different set of expectations for me when they see an image that I put up because I am a audio video expert, Um, that might not be the case for you. And if it’s not the case for you, then I think the bare minimum is just consider what is an image of myself that will not just be distracting because it looks bad, sounds bad and keeps me in that space of, ah, feeling like a respected professional. There’s a wide range of what that could mean. Um, but in terms of creating that, that image, uh, play with lights, move him around. You don’t necessarily have to buy anything. You can do this with the the lamps that you have in your house. Um, quick, general rule of thumb is that if you have a light shining directly onto you, you you get kind of harsh edges and shadows, which is not flattering, especially if you know, you’re like one of us who is trying to look younger than than we are becoming right.
Janet Fish
I can relate to
Kenny Ballentine
that. If you Yeah, uh, harsh light makes you look older. It makes every little crease and wrinkle look deeper. Ah, you on a soft light. And so you get soft light in a couple ways. One is you can bounce light. If you have a bright light bulb, shine it off of ah, ceiling or bounce it off of a wall and, uh it gets soft, you have less defined shadows. The other thing is shine light through something we call that diffusion. You can shine it through a curtain, a bed sheet, a shower curtain, piece of fabric, even translucent paper. Bubble wrap actually works very nicely for diffusion as well. And so, you know, on the outside it might look rather odd if you have all your your home lamps rearranged and some have the lamp shade off and some are covered with a pillowcase and, you know, But that’s the kind of stuff that I do all the time to get to get a shot that that works nicely. So diffuser lighter, bounce it. Ah, and make sure it’s hitting you, not the wall behind you. And you’ll
Janet Fish
look any danger in starting a fire, but with putting.
Kenny Ballentine
So yeah, it all depends on the kind of bulbs you have. You know, if you’re if you have, um, a regular incandescent light bulb, they’re going to get hot and covering it completely with fabric or something could could cause problems. The old lights that we used in film production Ah, the my previous satellites got extremely hot and were often dangerous. You know, I’ve I’ve got burned scars from those days, but now most, most lights air led ease, and they don’t create as much heat. So if you have bulbs that get hot, Yeah, you don’t want to make a full on fabric tent over the bulb. But it’s more about creating a barrier between where the life is and where you are so they don’t have to be touching. You know, you could you could drape Ah, a bed sheet across two chairs and then put a lamp behind that, you know. And now you have, like, coming through another layer. It said it’s just about creativity. Tap into your inner kindergartner that made ah, living room forts and ah, you could make something that
Janet Fish
I think that sounds like fun. Think that sounds like and reiterate. Just get it done. And so, um, I’m gonna work with
Kenny Ballentine
what you got. You can make something great with what you got. Now I guarantee it.
Janet Fish
So then that takes me to when I met you. And I’m still not very comfortable, but I am doing a lot of it because you challenged me to and what not, but how do you address people’s fear of the camera? Or, um, I don’t like the way I look. I don’t have anything to say, E. I mean, those are calling on things that I hear from people who haven’t done video. What do you say to them? Just get over it
Kenny Ballentine
in a more gentle way? Maybe, but ah so yes, the the concern about looking about the way you look and the concern about sounding or looking unintelligent or not knowing what say That’s a universal emotion. Everyone experiences that it is the a thing. We have a lot of things in common as human beings. That is one thing we all have in common. Ah, even the person who looks very, very confident on camera. I still get the butterflies and occasionally freeze up what I point my camera at myself. Um, and it’s the things that make us that the things that we should have in common are the things that help us connect to other people. And so the fact that you’re having those emotions means that there’s people out there who are ready to connect to you and will be better at connecting to you because you still make that video, even though you’re having those those feelings? Um, the worst thing someone can do right now is make a video that’s untrue. Make a video that that’s not genuine. It’ll it’ll be more tone deaf now than it ever would have been in the past. Um, transparency and real nous is is is more valued than ever. And, ah, making a video where you have your perfect buttoned up suit and memorized lines and you’re nicely combed hair and everything rehearsed and dialed in. Um, is not going to go very far for you unless unless that’s truly who you are every day. You know, uh, so I say, Don’t go for it because all the things that you’re afraid of are the things that are going to make you succeed just landed.
Janet Fish
And I learned from you I bought some teleprompter app on my phone and I would write out my script of what I was going to say. Then I would use my little prompter and I would do. And before I met you, that was before Kenny. And now I just have an idea of what I want to say. I hit the record button. Sometimes I do it 45 times till I get what I really want. Um, but I completely changed the way I even thought about it. And I think I probably do come across this much more genuine. Then
Kenny Ballentine
I You do. I watch your videos and I can, and I can definitely attest to that. And and I don’t know how you feel inside, but when I look at you through the videos, I see I see confidence. You look confident. You sound like you’ve been doing it for 100 years. I don’t doing my
Janet Fish
content for what seems like 100 years. Maybe not on video. So is there a with our current situation in the world? Is there a way we should be approaching, uh, video social media differently?
Kenny Ballentine
Yes, I I think so. Now what I’m about to say, I think it has always been true, but it’s more true now. Um, it is not a time to hard sell in our in our media, and and there might be a stronger temptation to do that because there’s a lot of uncertainty and there’s a lot of panic going on a lot of people really worried about where the next client or the next paychecks gonna come from, but hard selling in our social media posts and then Arvida video comes across as very tone deaf in this time. Uh, when we’re not in pandemic, the best thing you can use video for is giving value. And that is way more true now than ever. Make make videos where you’re helping helping people help themselves in this difficult time, and it will be remembered. And it will go very far for you when this is all over here, Give, give, give. That would be my first rule
Janet Fish
of thought. It better. I’m all in the had a white How do I give, Give give in this time of need. I mean, I’m a coach, so that’s what I do, but certainly so that leads me to Clearly there are opportunities there. Yeah, so I have a I have a really good friend and I did a podcast with last week, and, um, she said, Never waste a good crisis. So you mark any gene and and I saw that’s gonna be the name of that particular podcast when I finally get it edited and up. But I thought that that’s just so true. And I have been thinking of it from the standpoint of what are the opportunities? So talk a little bit a little bit more. And if you want to share because we haven’t talked about what you’re doing in your business, how you’ve had to pivot and react, Um, talk a little bit about that because you used your business was in person video.
Kenny Ballentine
Yeah, yeah, my business depended on human beings being in the same room at the
Janet Fish
same time, thought to have on how toe seize the opportunity and maybe share a little bit about what you’re doing.
Kenny Ballentine
Sure. So the first thing that I would say is that while it feels like Cove in 19 changed everything in many respects, it changes nothing at all. Ah, because before Cove in 19 succeeding, uh, at your business or whatever it is you’re doing meant hard work. I’ve been dealing with something that was hard. Okay, now the circumstances air changed, but what it all boils down to is now we’re in a position where succeeding is good means hard work. It means something. It means doing something that’s going to be hard. But my point is we were we were embroiled and trying to achieve something that was difficult before, and that hasn’t changed at all. Now we’re just embroiled in a different thing. It’s just a different hard, but it’s still hard. So I look at it as a 1 to 1 comparison. Are our business and our our lives haven’t changed that much cause I was struggling before I was working hard before I was worried before all those things air normal, everyday experiences for an entrepreneur. Okay, so that’s still the case. So move forward. You know, um, so that that being said, we have a new landscape and we have to pivot. We have to shift. We have toe figure out how we’re going to find our our niche. And so for me, I had to get creative on How can I still use my skills to give value to business owners? I was shooting videos in my studio or at the locations of different businesses all over the region, and that’s taken away. Can I still use my skills to help business owners grow their influence online? Absolutely. Eso I’ve I’m doing a few things. One thing that I’m doing is producing a free show called Have You Met? Which highlights business owners. Um, it’s literally me introducing a business owner to the rest of the world. And all we do is talk about that entrepreneur, that business owner Ah, and what they do and why they’re special. And I shine a big, bright spotlight on them with my awesome video making skills and learning to do that to run a virtual show. I’ve figured out there are a lot of other possibilities of things you can accomplish virtually. And so now we’ve actually started doing virtual video productions. So this is where I coach someone on how to set up a shot set up their lights, set up their audio so that they’re all ready to go. Then we do a zoom call where now they’re their image and sounds all dialed right, and I record their screen and I interviewed them and I pull out great pieces of content, and then I use that footage and I will edit it and make various social media pieces out of it. We can, uh, promotional videos, all kinds of I’m helping someone making online course this way, I’m literally directing them, virtually taking the footage, editing it together with music and graphics and all the other bells and whistles that we dio. And while it’s not exactly what would happen if I could meet someone face to face, it’s pretty darn close, and the videos have the same effect. And so my my business hit a hiccup and it was scary for a few moments. But it’s got wheels back on
Janet Fish
the road, and it’s going al, your milled I digger, you’re no longer stifled by geography.
Kenny Ballentine
Isn’t that interesting? Because this actually has potentially the As long as this all pans out the way I think it’s going to Because of the Cove in 19 Crisis, my business could actually grow and be something bigger than it ever was
Janet Fish
before going about my business. I don’t know exactly what that’s gonna look like it, but so one of the comments I wanted to make on that is, if you are an entrepreneur who is right for a pin and trying to figure out what that is. Yeah, other entrepreneurs, I What I’ve done is I have sat down with some people that I know that are smart and just talk to them and said, This is what I’m doing And this is what I’m thinking and collaboratively and I don’t know where it’s going to go yet. You’ve got some great ideas, and I know you sat down with your team and figure that out. Um, but to do it alone is ridiculous. Do it with the brain power of other people. Reach out to other people, partner with other people. If it makes sense to do that, because work, we are all in this together. And I think there’s an opportunity to come out on the other
Kenny Ballentine
side much better. Yeah, I mean, we’re we’re making decisions that I never would have made or even considered making had this not happened, Um, and that’s that’s really cool. You know, people say, Look for silver linings, but I think silver linings can, like be thrust upon you like you don’t have to look for them.
Janet Fish
And if you’re not sitting at home, which 90% of Americans are, and not thinking whatever it is, um, the harder it is, the more silver the lining. I mean, if you’re not thinking that way, especially as an entrepreneur. Get on the phone with another entrepreneur and start brainstorming how you can start making money today or change the way you do your business. So on the other side, I mean, I think that’s so awesome. And I guarantee, like I said, the video’s air maybe not exactly the same. But you have opened up yourself. You’ve opened up a market that
Kenny Ballentine
so you were a member of content club and when I was doing that, my one frustration with it was not being able to expand it beyond the region, right, because it relied on these in person shoots eso We’re relaunching content club, and it is now a nationwide or even international. I mean, it’s worldwide, which is all
Janet Fish
right. So, um, one last question, I’ll ask you, is just some more tips for using video. So you’ve You’ve got me where I’ve committed to. I committed to three videos a week. I usually do about two videos of me, um, a week. Eso kind of give me some more tips on. I go like I go out to the golf course. If I get to go back to the golf course again and I’ll take a video and then I slap it onto their There’s some strategies. I mean, I know people always say it posted where your people are, you know? So for me it be linked in. But I do with Facebook, and I have here some of the questions. I’ve got a Facebook page for my business. I’ve got a Facebook page from my podcast. I have a Facebook group for my podcast. I have me on Facebook. I have Instagram and I have linked in Do I post this exact same thing to all of the like tips on how you utilize this for those of us who are still trying to find our way,
Kenny Ballentine
work up to your own level like I don’t want anyone to take, ah, to get overload or burned out by trying to do the best practices of everything. Always. And that’s a huge, uh, a huge problem, I think with entrepreneurs is that, you know, we we feel like we have We need to be blogging and making videos and in every social media platform and designing our own websites and all these things that we never trained to do. Um So I want I want you to first and foremost just be able to make some video and get it somewhere. OK, that’s the bare minimum and be okay with that. All right, now there are best practices that you can scale up to. A second step would be just to put it more places, just everywhere you got access to. If you’re on five other platforms, just take the same piece of media and put it on all of them. There is no harm done by doing that, only good. The fact is, you probably have some people who know of you in one realm and not another. So if you’re focusing on just one exclusively their potential, you’re missing out. Um, the third tier to that strategy is getting specific to the different platforms. And that’s where you might say, I know that I can put a five minute video on ah, Facebook and that it’ll be watched and have a lot of interaction. But 32nd snippets do better on instagram, And so maybe you’ll repurpose the same video into little bites that you put on instagram right where you get a little more specific and say What? What is the strategy per social media platform? What kind of people my interacting with on instagram? Maybe they’re interested in different things. In which case, on Facebook you might have one message and you might tailor it a little different for your instagram people. Now, that’s a deep rabbit hole, and they could get completely overwhelming. And if you’re yeah, and if you’re willing to go to that level, then go for it and run it, Uh, but don’t let that get in your way. Like I said, the most important thing is that you’re just making something and putting it somewhere. So start there.
Janet Fish
And would you talk a little bit too consistency
Kenny Ballentine
in terms of frequency and consistency? There’s no such thing as too much, I promise you that not in the social media world. People who think that there is have probably spent too much time in email marketing that that’s kind of an old ah concept with, uh, email marketing, especially. There was definitely such a thing as list fatigue where you could overdo it and and your list stops wanting to hear from you. You get un subscribes and all that kind of thing, not the case in social media because of the way it’s consumed. Ryan Social Media were streaming down of a feed of of information from all kinds of outlets all the different people and things that we like and follow. And if there happens to be two or three videos every single day from Janet Fish, spread throughout that it’s not going to bother me. I’ll either stop and look at it or I won’t, you know. But it’s not going to fatigue you, so there’s no such thing is too much.
Janet Fish
Okay? And now can you take, let’s say, a video that I did a month ago and repost it?
Kenny Ballentine
Sure, Yeah, absolutely. Um, any time you can, you can start, You know, uh, try to start a new round of conversation on a piece that you’ve put put up in the past. That’s great. You can even make it at a little tryto reposition it a little bit. You know, when you repost it, you post it with a heading that says something like, I made this video a month ago, but I felt like re sharing it again for this reason. You know, this is more relevant now than ever. Kind of thing. Um, that’s totally fine. I think new stuff. Making new content will always be better than sharing something that you have used in the past. But there’s no reason not to. You absolutely can.
Janet Fish
Any final thoughts
Kenny Ballentine
don’t give up, keep moving forward. Ah, and know that you’re good enough to be a media producer. Everyone is today. We’re all good enough to do this. So just start.
Janet Fish
That’s awesome, Kenny, Thank you so much. I really appreciate your insights and your time today. You’re awesome.
Kenny Ballentine
Same to you, Janet. You are an inspiration, as always.
Janet Fish
Oh, thank you very much. Have a great day. You too. Thanks for listening to the breakaway entrepreneur with Janet Fish. If you liked our show and want more, check us out at www dot breakaway entrepreneur dot com. If you have any questions, please email me at coach at breakaway business coaching dot com and I’ll answer your questions in an upcoming podcast subscribed to make sure you get our next episode as soon as it’s available. Be safe. Be well. Be healthy. Have a great day