lead generation product ideas

Lead Generation Product Ideas

We all know that lead generation starts with the free offer at the top of our product funnel. I often get asked, what kind of lead generation product ideas make an irresistible free offer?

Below find a quick and dirty list that should get you off and running creating your free product NOW!

Some thoughts:
Keep it simple. One page is often best if its a list.

Never give away the “How”. Free is the “What”, never the how. Giving away too much will stall the sale of your upsell product as they process and implement what you have taught them. Your prospects must pay for the “How.”

Once created use companies like Fiverr to make it pretty. For just a few dollars you can hire a graphic designer to add a professional look and feel.

Make sure your free offer is what your target market wants and needs. Make it about them not about what you know.

I borrowed most of these from Hubspot, and enhanced the list with a few of my own.

Checklists – a few examples below

  • (X Number) Things You Should Never Do
  • (X Number) Things You Should Always Do
  • (X Number) Things You Should Know About
  • (X) Things Every Successful ______ Knows

Cheat Sheets
Tips and Tricks
Contests
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Ebooks
Email Series
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Email Subscriptions
Guides
How To’s
Interviews with Experts
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Original Data and Research
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Templates
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One Pagers


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