Business Systems and Hiring Team with Matthew Tortoriello and Kevin Shippee E36

This week I had the pleasure of talking with Matthew Tortoriello and Kevin Shippee. Matthew and Kevin are seasoned real estate developers who have gone from owning 2 rental units to over 500 in 10 years.  Key to their success has been the implementation of business systems and hiring team. But it hasn’t always been that way, they are open about their journey…

They’ve got some great stories as anyone with rental properties does.  Being a landlord is hard, any time, and especially now. List as they share some creative ways to get their tenants to pay….. 
Please note, we were experiencing some sound lag which you may find distracting. I toyed with the idea of not airing this episode, however reconsidered because there’s just so much good stuff in there. I hope you enjoy your chat.

A word from our sponsor – Ross Rushton – Fairway Independent Mortgage
“If you’re considering purchasing a new home, and want a complimentary  30 minute pre-approval consultation, text the words “Home Loan” to (408) 799-6853. Ross Rushton is a California licensed loan officer with Fairway Independent Mortgage.”  And he’d love to hear from you. 

 

Or listen on your favorite player:

Watch the video on YouTube! Here

In this episode we explore…..

Timestamps:

03:55 – Challenges

04:55 – Resilience

08:25 – 3 Feet from Gold

8:55 – Partnerships

10:55 – Growing team

14:10 – How to get to the next level

17:20 – Tenant stories

25:10 – How covid has affected the business

29:40 – Systems and the silver lining

More about Matt and Kevin:

Matthew Tortoriello and Kevin Shippee, of YellowBrick Management, are two successful entrepreneurs, Real Estate Investors, students, and also teachers.  They have learned firsthand how difficult and time consuming it can be to start a business and keep it growing without the right team and systems.  

Matt ( aka Flippin Landlord Ninja ) used his determination and some ninja skills to help acquire and rehab over one thousand units over the last twelve years and build a great place to work for over twenty five employees.

Kevin ( aka The Property Prince ) used his communication skills to navigate the very tough at times tenant landlord relationship for thousands of their clients in and out of the court systems.

Matt and Kevin have a passion to help others learn from their successes and failures in real estate and business!

https://www.youtube.com/channel/UCW4WuiXR7U91g1nyLjsTSkQ

https://www.facebook.com/yellowbrickmanagement

http://yellowbrick.org/

https://www.instagram.com/landlord_ninja

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Questions?           

Email me at coach@breakawaybusinesscoaching.com

I’ll answer your questions on an upcoming Q & A podcast.

Here’s the Transcript:

Ben 0:02
Welcome to the Breakaway Entrepreneur podcast where master business coach Janet Fish and her special guests explore the characteristics and traits that lead entrepreneurs to success. Get ready for real conversations of what it takes to overcome real challenges and break away from your competition. here’s your host, Janet Fish.

Janet Fish 0:27
Thanks, Ben. Before I launch into this week’s episode, a word from our sponsor. If you’re considering purchasing a new home and want a complimentary 30 minute pre approval consultation, text the words home loan to area code 408-799-6853. Ross Rushton is a California licensed loan officer with fairway independent mortgage, and he’d love to hear from you.

This week, I had the pleasure of talking with Matthew Tortoriello and Kevin shippee. Matthew and Kevin are seasoned real estate developers who have gone from owning two rental units to over 500 rental units. In just 10 years, they’ve seen it all and share their insights and learnings on persistence and what it takes to survive through adversity. Growth requires both business systems and hiring team topics Matt and Kevin have learned a lot about throughout the years. Please note, we were experiencing some sound lag, which you might find distracting. I toyed with the idea of not airing this episode. Because of that. However, I reconsidered because there’s just so much good stuff in here. So I hope you enjoy our chat.

All right, good. Afternoon, it’s right at noon. So good afternoon. I am so excited to have you guys on the podcast. So welcome. Matthew, Tortoriello. So I probably kind of butchered that a little bit. And Kevin Shippee. So thank you guys. So Matthew and Kevin are successful entrepreneurs, their real estate investors, so near and dear to my heart, because I am a real estate investor as well, their students and their teachers. So we’re looking forward to learning from you today. What stood out to me and the information that you gave me before is you said success through growing and keeping the right team. And so we’re going to talk a little bit about that today. So what I would love to start out with this, just give us a little bit of background on how you guys got to where you are individually and together. Because clearly you guys are a team. So talk a little bit about the journey to where you guys are today.

Matthew Tortoriello 2:41
Sure. So I kind of started in real estate when I was 16 years old. And I actually bought a duplex and tried it out and fixed it up, rented it out and made a whole bunch of mistakes and ended up selling it probably about a year later, and just kind of broke even. And took a little hiatus from that for a little while. until maybe about four years later, I bought a four family on Michigan try and kind of the extended thing. And I got my shirt complete. I got robbed by property managers and the whole property got robbed something okay. took another break. All right. And then I in college, I met Kevin, and I’ve convinced him to start another business. And we about 12 years ago we started with buying a few family and kind of grew from there. And now we have over 500 on a property management company and a flipping company and a wholesale company. So awesome. Yeah.

Janet Fish 3:45
Kevin, you want to you want to chime in on any of that?

Kevin Shippee 3:50
Yeah. So I never let Matt let a day go by not letting Matt know that. He owes me big for starting this thing off and suckering me into the world of real estate about 12 years ago. No, it’s been a very difficult but awesome journey. You know, he’s when he said, You know, he glazed over when the hardest thing, which is when he said, you know, we bought a two family houses duplex was a really challenging neighborhood on a challenging Street and challenging the city in a challenging state with incredibly liberal laws that protect tenants, and we did not know where to start what we were doing. And, you know, we literally learned by doing by walking across the minefield of real estate, and losing a couple of limbs here and there. But we you know, I’ve made it to the other side of this point. And so that’s one of the things that, you know, we really wanted to do is make sure that we share our experiences and our mistakes, specifically with anybody out there that’s interested to help them avoid a couple of stepping on a couple of the minds that we have for years.

Janet Fish 4:52
Yeah, I’ve I’ve experienced that. I remember getting the call from the police or whoever it was that my property had been robbed so I did fix and flips for seven, eight years in the Reno sparks area of Nevada. Now I do buy and hold much like you guys, but primarily I focus on coaching wonderful entrepreneurs. And I love you guys story, I want you to elaborate a little bit more on the challenges. Okay, so a couple of missteps. And you guys could have easily or Matthew could have easily said, Hey, I’m done. Like, I’ve lost a bunch of money. This isn’t for me. One of the things that I think makes entrepreneurs, entrepreneurs, at least successful ones are the resilience. So talk a little bit about that, that process of how you just kept going, and you try different things until something worked.

Matthew Tortoriello 5:46
Yeah, so I mean, early on, when we started, the company that we’re working on now is, we bought a two family, we’re kind of trying to figure out how to rent to someone and how to figure out the best process in the working with the courts, and all the other systems. So it was really about trial and error and trying, you know, one thing and making a mistake, and then trying something a little different, and also kind of trying to find some other landlords in the area and how they did it. You know, before, I think that was kind of a big part.

Yeah, I think, you know, one of the things we found as well as, as we, I guess, dug a hole, you know, we we felt to ourselves, you know, we kind of dug this deep, we don’t really want to just give up on what we worked on, let’s just dig a little more, you know, let’s keep trying. And, and then at that point, we’re like, you know, challenge X, Y, or Z might have hit and just, you know, it just taken a beating constantly. And it’s always something different, but we keep looking back at, but look how much work we’ve put into this. We can’t quit, you know, we can’t just stop, we’ve worked so hard. You know, let’s get out of bed tomorrow, let’s get you know, get in the car, let’s go to work, you know, leave our home and go to the property and, and show up and keep trying some more. And that’s literally what we just kept doing.

Unknown Speaker 7:06
You know, well, then I think also what we kind of started seeing as and as we were doing this over like a year or two, we started havin g a team of employees and contractors that were kind of depending on us. So now we’re like, oh, okay, now we have people that we’re working with. We’re building, that was a huge thing, right? We can’t let this fail. We have other people that are depending on us. Yeah, let’s go. Let’s figure out any other systems that we can put into place to make sure things grow more sustainably. And yeah,

Matthew Tortoriello 7:34
and we’re still very much that’s still very much a core value to us. You know, whether it’s our families, you know, our significant others, you know, and now feel our staff, there’s just so many people that we feel an obligation to, to work hard and and find a way to succeed, even if it doesn’t mean personal success. I mean, last year, my one of my favorite things to think about was that, you know, all the people that work for us, and all the people that are involved in this, you know, have presents under the tree around the holidays, or a roof over their head, do they you know, because of what we built in with creative. You know, I might not be driving around in a Rolls Royce, but I’m certainly helping everybody else and creating jobs. That’s, I mean, I think even right now, especially, that’s certainly what this country needs.

Janet Fish 8:22
Yeah, I totally agree. So one of the things that struck me as you guys were talking, there’s a woman I know very well, her name is Sharon Lechter. She runs the Think and Grow Rich organization, and she wrote a book, a book called Three Feet from Gold. And she talks about how people, they work, and they work and they work. And then they quit when they’re three feet from gold, and so good on you guys. So I want you to explore a little bit more on how the two of two things. First, the two of you working together, kind of how you sorted out the roles and how you decided how you were going to work together. Because I’ve seen a lot of clients that enter into partnerships and don’t do like plan the divorce while you’re in love, we like to say. So that’s the first question. And then the second question is, I want you to go more in depth about the teams that you’ve that you’ve grown a team clearly what that was, like how you did that some of the challenges that you encountered during that, and then how you got over those challenges?

Unknown Speaker 9:27
Well, for when we first started, we were alone, it really everyone’s equal partners, we’re all you know, bringing the same value. And that’s how we got started, you know, like 50/50. And so we realized we had to kind of divide things and figure out when we brought other investors on and stuff like that things are changing, who’s bringing what value and it took some you know, real thinking and soul searching, trying to figure out if no one wants to hear if they’re less valuable since no one else. And so that was kind of a little training process. And I think we got all gravitated to something that was as far as roles, what they’re really good at. So Kevin, who was a communications major, he easily slipped into more like tenant relations and working with the court systems. Whereas I had a kind of a background, my grandfather plumbing, so I kind of more into the construction side. And I kind of started doing a lot more hands on, like that maintenance supervisors and like that,

Matthew Tortoriello 10:27
yeah, and I mean, they, you know, early on my partners, and the guys were working with me try to fix things. And it quickly became apparent, where my values did not lie. So they don’t let me pick up tools anymore. With freedom. Though, yeah, so I mean, some some, sometimes it’s pretty easy to find how you how you can can contribute to heart, sir. Sure.

Janet Fish 10:54
And then talk a little bit about your how you grew your team. But yeah, then.

Matthew Tortoriello 10:59
Yeah, yeah. So I, we started out with more of a need. So it was just the two of us, basically, out of working out of our cars early on. And we then kind of had an apartment, and we kind of took one of the movies at a party, that I’ll be our office. And we’re like, Alright, well, I can’t do all the maintenance anymore. So we kind of, you know, put up an ad on Craigslist or something like that. Yeah, find people and interview started interviewing some people for like a maintenance person. And it was kind of kept, you know, out of me, but he just kept saying, I Well, now we have 50 units. So well, he actually made that up, we got 100 units. Now we need another maintenance guy. And then it all kind of came from there, they’re like, Well, we know accounting is kind of overrun. And we’re gonna need another person to fill that role. So as opposed to getting the cart before the horse, we kind of kept, you know,

a little bit and some of the mistakes you made in that fashion were, you know, undervaluing the need for the right team members. I mean, we would, you know, get somebody that could do maintenance. But this person, you know, a PR people are extremely rough around the edges, because you know, what, what we’re offering for compensation really isn’t gonna attract somebody that wasn’t so rough around yet. So, you know, we got people that were rolling into maintenance, and they’re, you know, they’re wearing sweat pants and smelling like stale smoke and, you know, going into a tenants home, it doesn’t exactly bring across the right level of professionalism, that is really important. And when you’re interesting,

you know, yeah, we were a little Pennywise pound foolish. We’ll also,

you know, don’t forget, times weren’t exactly great all the time, too. So we were really crunched, and we just had, we had to do so there’s a lot of reasons for it. But, you know, a piece of feedback to anybody that’s watching this would be to get to realize some of those side effects. When you have to, you know, have maybe a more lenient hiring process, I suppose. To put it politely, you know, you’re going to have some intangible issues that come with that. And, you know, we found those intangible issues to be very expensive. I mean, yeah, we eventually, you know, we’re able to reach out and continue improving our team. And man, I mean, just the quality of what we get as a result of that. just phenomenal.

I mean, it just such that you’re going to work with a lot of subcontract. Yes. And the same thing with them. I mean, increasing the quality, and we’re getting an expectation from them. And we’ve gotten now we have over 25 employees, and we have probably over 50 different contractors that we work with. And all of them, I’d say are definitely better than we were five years ago and 10 years ago, you

Janet Fish 13:46
so you guys went from two units to 500 units in the course of what you said 12 years. And clearly, part of that growth had to go ahead.

Matthew Tortoriello 14:03
Yeah, he would say 10 years, but yeah, we’ve been in business for close. Yeah.

Janet Fish 14:08
Okay. Okay. So still still, it’s rapid. I mean, it’s rapid growth, whether it’s 10 years or 12 years, 10 years better. And and I know that it’s staffing, and I know it systems. But there’s a lot of people out there who are in that spot of I want to go to that next level. And I’m just not sure kind of how to do it. Can you give some just ideas of how you guys dealt with the growth and how you got systems that you put like specific systems that you put in place? I mean, how do you manage it? I get it’s with people and it’s with but how do you manage 500 properties? And how do you grow into that? Well,

Matthew Tortoriello 14:51
so one of the biggest things, which we were told early on by another property manager we decided not to listen to but was a piece of advice, isn’t it? Wouldn’t be getting good property management software. And honestly, for the first two or three years, we said, No, we don’t need that. And therefore they will use spreadsheets, spreadsheets. And wow, what a mistake that was. So once we actually got on properties and property management software, and having, you know, utilizing the system that they’ve built, and then integrating it with our team, and our tenants and all that stuff, we started seeing everything work a lot smoother and more efficient.

Yeah, yeah. And just in addition to that, you know, as owners, you know, that these we have, again, remember, employees that count on them, for this business to stay alive, we had to keep in mind, and I was just the core value, I think, anyway, that, you know, you have to do anything that needs to be done. You know, if that means getting up earlier, or staying out later, there was many, many days, we would not get home to our significant others or, or wherever we are going at the end of the day to, you know, till midnight or two in the morning. You know, there has been many times, you know, we’d have to get out of bed at midnight, and one of us would have to go to, you know, to a property, or, you know, we call each other and say, Hey, did you see that call that came in? Yep, sure did. Okay, well, I’m each out there. And, you know, we, you know, you can’t put anything, that’s just it’s been easy. As an honor. It’s kind of like what I assumed, you know, maybe being a parent would be like, you have to do whatever it needs to be for your kids.

But I think what we did was we saw those two, we actually put them in a very hands on early. And I think we saw that as a pain point. And we’re like, well, how can we actually change it? How can we delegate this path and put a system around it, and we’re not always out there late. And someone else also did that. So we started looking into that. So for instance, being out there late, having an on call service, where we had a 800 number that’s, you know, 24 hour staff that would then get forwarded over to my my cell phone, his cell phone, and then we would rotate on call with the maintenance staff. All right, you’re on call, you know, this week, and it’s a one time and we just kind of moved that over the years. And that allowed us to pull back and work on the higher level stuff. Not always having to be out there waiting for the gas company at

midnight or whatever, like? Absolutely, absolutely. I haven’t had to respond to a maintenance call on a holiday in quite some time. Couple years now, please.

Janet Fish 17:24
Yeah, that’s good. So I’m sure you guys have some great stories to tell. I know, there’s some things that you had told me. So share a couple of your most interesting things that you have run into over the years.

Matthew Tortoriello 17:41
already start? Yeah, we could probably speak on almost any kind of topic how how extreme Give me something as a starting point here,

Janet Fish 17:49
someone put a bird my ears about about someone leaving because there was a ghost. I was told that maybe you got attacked by a former client. So some claustrophobia I mean, do some of the more tame ones, or maybe not.

Matthew Tortoriello 18:13
So let’s talk. So we add

Unknown Speaker 18:18
that in this one is actually the ghost and the claustrophobic one. And we were getting her one removed. And she just, you know, was given all these different excuses. And then finally her excuse was, she seen ghosts? And we’re like,

Matthew Tortoriello 18:36
okay, I mean, like, we said, The exterminator right over. Yeah, yeah. So she, she was a challenging person. She was a very challenging tenant. And, you know, the majority of the tenants out there really aren’t that keen, but it’s only fun to talk about the wacky ones, right. So this is one who achieved called code enforcement a number of times on and she’s renting a very cute little single family house like it’s a very tiny little single family home. And she’s complaining that you know, the heat doesn’t work properly. The bedrooms upstairs, are freezing, freezing cold, and you know, she’s not paying rent, she’s playing the regular tenant game. So she calls basically what our local equivalent of the Board of Health and be coded. They go out to inspect and these guys are talking you know, this what she’s doing, she’s running her kitchen so full blast, you know, the burgers in the oven. She’s got a pot of boiling water on the stove. And this kitchen is just off of the living room with a thermostat is so of course you know the thermostat is getting reading of the home being 90 degrees because you’re running you’re still heated and those right near ish the thermostat. So of course the heating system isn’t kicking on because the heating system believes that it’s 90 degrees in the house. Why would the heating system run so naturally the upstairs bedroom doors are closed and the bedrooms themselves aren’t getting any direct heat because the heating system kicked on. So code enforcement comes out there, you know, is basically looking at this issue and discussing it. And, you know, we had a hard time helping them understand, you know, the heating system works fine. She’s kind of manipulate manipulating it, you know, to be off because she’s, you know, eating with us, though. Bottom line is she, she believed the heating system wasn’t working, so she had to run the stove. And all this is because they’re freezing cold, and it’ll feel warm. And it was 75 in the fall when we’re running your heating system. But you know, I’m too cold. And Matt was smart enough to actually notice something he sees the I think is the daughter of the

daughter. Yep. So we went over there to try to talk to the tenant and hopefully get her to understand a little bit better.

Yeah, I mean, we couldn’t help them make sense of how the stove was throwing everything off. So the appeal to a basic sense of logic,

right. And so we went over there. And the first thing we noticed with the daughter and the mother, is they were in tank tops, no socks, and in shorts.

You can bank on it. They always always do this. And I was like,

so for me, I would recommend you know is winter in New England. You might want to put a sweatshirt on.

You feel cold. Why wouldn’t you wear warmer clothes? I mean, it’s

right. Right. And her response was I can’t wear sweatshirts. I’m claustrophobic.

I’m freaking claustrophobic. I can’t wear a sweatshirt. She’s wrapped herself in a blanket. Right, but she’s claustrophobic and can’t wear a hoodie. I mean, how do you what do you do with that? Like, how do you how do you communicate with somebody like that to a point where you’re just not face calling yourself? You know?

Oh, by the way, this is the family also that later on, we got a call for a clogged toilet. And my dad. Yep. And I was like, Alright, so I went over there at the time. It was early in the career and I was like, Alright, I’m trying to sneak it. I can’t take my finger. And so I have to pull the toilet. I flip it upside down. And I find it and someone had washed their dinner the whole plate of dinner

plate right into the toilet.

If I asked them what happened. I’m like, Why’d you do that? And they’re like, we’re supposed to put it in the trash. Why would you put it down the toilet? grinders?

No, no, I don’t. You can’t You can’t make this stuff up. I must say that at least once a week. It just I just don’t understand. Every every week I’ve saved myself. There’s I’ve seen it all. And then something new happens like last week. Like last week. What happened last week. I try to repress everything is you don’t realize I try to repress as much as I can. What happened last week,

remember at Wilcox.

Oh my god. Yeah, that was a little.

Yeah, yeah, we can give that and get that. So you know, domestic disputes. You know, that sucks. You know, it is it is unfortunately something that does happen from time to time. But I’ve never quite seen one like this. This was this is pretty bad. You know, without going I guess given all the details about everything. The apartment itself let’s say Harvard itself took the brunt of this one. So the the tenants significant former significant other, I guess came home or showed up? Boy, and they took their aggression out on our apartment rather than the wall. So the individual but the apartment with a hammer? Yep. They missed almost nothing. They literally missed the kitchen sink. That’s about it.

Yep, they smashed all of our windows or triple pane windows, camera through it through the toilet. For some reason. I don’t know why.

Every single door, almost every single wall, got a hammer fall through it. Yep. The apartment is rendered uninhabitable because it doesn’t have working plumbing and it wasn’t secure. So in our state, you know, the landlord, essentially, in this case, well, in all cases, would basically be responsible for providing this person with, you know, with housing. So, after that household did all that damage to our home, we were going to be stuck with the further insult of having to put them up in a hotel.

Until such time as we can make the apartment. Incredible.

Janet Fish 24:16
Yeah, well, that’s why I did business in Nevada. Things are a little different there. It’s easy to get people out. It’s a lot easier to do things a little bit different.

Matthew Tortoriello 24:29
Go ahead. Yeah. Sorry. The Bellman who was the victim Actually, he I appreciate that. He was trying when he went to try to fix the toilet and replace it. And he I don’t think that he was trying to do the right thing. But unfortunately, he broke the plan. She broke the MEAN stack and broke the floor. So we made our job so much more. So I had to spend a whole day we had to put a whole new sub floor and we connect this back Bring everything up. So

Janet Fish 25:02
well. And I mean, I’ve been there, because I haven’t been doing it for 10 years. But I did it for eight. And I have some stories to tell as well. So it’s all about the perseverance of, hey, this happens, and it should be built into the numbers and so that you guys can survive these kind of things. I guess my next question would be, we’re going through, you know, an interesting time with COVID. has that affected your business? has it affected, acquiring new properties? has it affected, you know, not being able to evict people? Kind of how is it affected? And if it’s affected it in a negative way? What have you guys done to flip that or to pivot that or to counteract that? Because I think a lot of us are looking at ways to, to redo or re readjust given our new world. Yeah,

Matthew Tortoriello 25:59
yeah, well, uh, so it’s all again, we were from Massachusetts, it’s already incredibly challenging here, I mean, to the point of lunacy, of how difficult it is to get someone who isn’t paying for your services, you know, to leave, just, it seems like the most logical and basic thing out there, but already, it’s very, very tough. So when you through, you know, Corona into the mix, you know, everything went out the window, we still, you know, still can’t and probably won’t serve for any good length of time, have access to the court system, which is just crazy. You know, tenants that haven’t paid that have racked up balances with us, you know, are going to continue to run amok until, you know, the court backlog of you know, all these thousands of units that are out there, being rented, makes its way through, so we don’t really even even once the moratorium expires, if it’s in when it expires, you know, we don’t really have a clear path out of it. The amazing thing is, you know, in terms of our acquisitions, we actually had acquired some property that still has people living in it. former owner occupants, for instance, and maybe a foreclosure, it’s a good example, actually re obtained all metal foreclosure auction, you know, the owner occupant was still in it, they refuse to leave, we took them through the court process, one of completely and I know, every state is different on how the process works. But we were at the end, the sheriff, and it’s a long process, but the sheriff had the paperwork had a date scheduled to physically remove them two days before that date arrived, they they get, you know, paused by Corona. So we literally have been sitting on a property with a tenant there, that, you know, we stopped to keep the property up, you know, in pay the taxes on to pay all the, you know, the running of the property. And that’s not even the only one, but but that one in that case, you know, we actually had, everything was done, judge had decided on everything, we just were forced to stop and not conducting the math, even though the legal process completely played itself out. So you know, that was going to be a flip, I mean, that was going to be something we renovated and hopefully sold for profit or something that will we really love to do is put in the hands of an investor in the hands of a flipper. And we actually helped kind of provide some training wheels. So new flippers have the ability to, you know, as be as successful as possible, you know, processing your flips, and developing their business, right, and it was poised and ready, we had somebody ready to buy it, we had people move down or about to be moved out. And that all got, you know, paused without our say. So the way I like to phrase it is, you know, we’re the only business, this business is one of the only businesses in the country that we are forced to stay open and provide our services with really no ability to collect on payment. And credit. But there is a silver lining, you know, we’ve done a lot to do to survive this. And we’ve been actually pretty successful in surviving a lot of our tenants, most of our tenants, as well. Like I said, you know, it’s fun to talk about the bad tenants out there. But, you know, we still believe even in spite of all we’ve seen, that people are basically good. And, you know, we found that the majority of our tenants, you know, we’re able to pay and it’s a lot of students is ordinary, you can tell about the Yeah, our systems and our trip out and stuff like that. But, you know, it’s through extraordinary attempts and, you know, processes that we put in place to help ensure that mechanistically people

yeah, so some of the systems that we put in place to kind of work with the Coronavirus, and kind of work with our clients is what we’ve done is like a drip campaign where people get text messages, emails, constantly as if they have a balance, they’re reminded about it, especially if they’re getting subsidized from the government with extra $600 on playing a check if this way they can make sure on top mind so the squeaky wheel gets the grease.

Yeah. And that’s proven actually very, very useful. Exactly.

From there, we then there were a couple programs that we found out about that if you had a backhoe bring, the government put together, some kind of it’s called a raffle in here. Other places have a little different, but

Unknown Speaker 30:19
where they pay basically up to $4,000 of your back rent? Yeah, it’s basically it’s stabilization money, the government has finally woken up to realize it’s cheaper to help keep these people in place than it is to take them and put them in hotels or shelters or provide them with government funded house, right.

Unknown Speaker 30:35
So we added that to our to your campaign. So this way, it would have like the link to the URLs, all they had to do is click that link, and they could sign up on there, as well as a follow up with different calls. But even Kevin, and I would actually go out and knock on people’s doors, and have a tablet with us that has, you know, connected to the cellular so that we can take care that was right out. Let’s see, I will help you right here. And then usually after that process, once they fill that out, we took care of the rest, we kind of upon the subsidy workers and stuff like that falling off and saying we’re wrapped with the process. Oh, that you need, you know, social security card , than great, we’ll call them we’ll get that for you. All that whatever it took to really get that process rolling.

Matthew Tortoriello 31:16
Yes. I mean, I was I was getting, you know, different answers from different people. Oh, I’ve been calling them they don’t call me back. I’m trying to get the funds, but they’re not helping me. And then I call it your email the worker and the worker says all you haven’t heard from them. And I was literally able to actually do a three way call the other day and didn’t tell anybody about it. I just got one person on the phone, I pushed the button and got the other person on the phone. I was like here YouTube talk. Like, we need a pair of staff. Come on, we need this money coming in, figure this out. We’re all together, you know. And so I said,

Janet Fish 31:47
I love that. And I’ll just wrap up. I love that because you got to do whatever it takes. And the fact that you guys went Not only did you find out about the programs, but you walked people absolutely through the program so that they could get relief and you guys could get relief. That’s what entrepreneurs do. Like that’s what we’re all doing in this time of how are we doing things differently. We’re picking up whatever we can and we’re moving the ball down down the field in any way that we can. So awesome, guys, I really appreciate your time. You are awesome. You guys have given us some great ideas and I just love the fact that it’s it’s the resiliency it’s you guys just stay in it. So I just absolutely love that. All right. Okay, breakaway entrepreneurs. While it’s true, the success starts with your mindset. It takes massive action to get there so wholehearted thank you to Matthew and Kevin for spending some time with us. We learned a whole lot about resiliency and how to deal with crazy tenants and to deal with our new normal, which is, you know, you guys are in probably one of the worst situations as far as we’re protecting the renters, but we’re not necessarily providing relief to the landlord. So, I love you guys. I appreciate you guys. I really really enjoyed our chat today. And I’m gonna let Ben take us out. Thanks so much.

Ben 33:23
Thank you for listening to the Breakaway Entrepreneur podcast. If you like the show, please rate recommend and review us on Apple podcasts, Google podcasts, or wherever you get your podcasts so we can share more actionable insights with the entrepreneur community. Until next time, challenge your mindset. Be bold, take action, and financial freedom will follow. You can get helpful resources and templates to guide and inspire you from Janet’s free breakaway entrepreneur toolkit. Get it now by going to www.breakawaybusinesscoaching.com/toolkit

Transcribed by https://otter.ai