Planning for Retirement with Phil Bru E40

I’ve spoken in the last couple of weeks to a number of folks who been furloughed, are out of work or are worried their jobs will never come back.. I get it, and if you’re one of those, you’re not alone. If you’ve ever considered starting your own business, I’m here to help.  I’ve helped over 1000 clients build successful businesses with my proven step-by-step process. Get started today building your own successful business. You literally can have a business up and running in a couple of weeks following my proven 5 step plan.  And guess what, you don’t have to invest anything to get started. That’s right, you can start your business with no money. Go to www.breakawaybusinesscoaching.com/5steps right now, what have you got to lose? It’s free….

This week my guest Phil Bru and I discuss the role of mentors, dealing with failure, how to make the best out of a bad situation among other topics. Phil is a licensed insurance and investments broker, soccer player, snow boarder, along with just being a really great guy.

I hope you enjoy our chat….

Contact Phil:

Philip Bru

Capitol Planning Group

email: pbru@capitolplanninggroup.com

office phone: 916-514-0134

Or listen on your favorite player:

Watch the video on YouTube! Here

In this episode we explore…..

Timestamps:

02:00 – What to do after college

3:15 – Breaking out on your own

4:45 – Freedom to do what you want

6:15 – You can just make more money

8:30 – The role of mentors

10:15 – Dealing with Failure

12:30 – Covid silver lining

14:45 – Making the best of a bad situation

16:15 – Relieving stress

18:00 – Find what feeds you

19:00 – How the market place has changed for the better

23:30 – Changing the paradigm

24:15 – Planning for retirement

26:15 – Always be pivoting

31:00 – Janet’s coaching

Transcript:

Ben 0:02
Welcome to the breakaway entrepreneur podcast where master business coach Janet Fish and her special guests explore the characteristics and traits that lead entrepreneurs to success. Get ready for real conversations of what it takes to overcome real challenges and break away from your competition. here’s your host, Janet Fish.

Janet Fish 0:27
Thanks, Ben. I’ve spoken in the last couple of weeks to a number of folks who have been furloughed or out of work or just worried their jobs will never come back. And I get it. And if you’re one of those people, you’re not alone. If you’ve ever considered starting your own business, I’m here to help. I’ve helped over 1000 clients build successful businesses with my proven step by step process. Get started today building your own successful business. You literally can have a business up and running in a couple of weeks following my proven five step plan. And guess what? You don’t have to invest anything to get started. That’s right. You can start your own business with no money, go to www.breakawaybusinesscoaching.com/5steps right now. What have you got to lose? It’s free.

On this week’s episode, my guest Phil brew and I discussed the role of mentors, dealing with failure, how to make the best out of a bad situation. Among other topics. Phil is a licensed insurance and investments broker, soccer player snowboarder, along with just being a really great guy. I hope you enjoy our chat. Good afternoon, breakaway entrepreneurs. I’m super excited this afternoon to have my good friend Phil brew. On the show. Phil, you are a financial planner insurance guy helping us older folks and young folks to protect themselves as they enter into retirement or plan for retirement. And you’ll kind of fix anything that I might have said there. clear it up a little bit. Anyway, welcome to the show. I’m super excited to have you.

Phil Bru 2:00
Yeah, I’m excited to be here. Awesome.

Janet Fish 2:02
So let’s just start out let’s jump right in, just start out with telling us a little bit about you how long you’ve been an entrepreneur, what you do, and kind of what are your favorite things about it?

Phil Bru 2:12
Yeah, so I think kind of like a lot of people what I fell into it a little bit. I’ve started I started working in insurance. Actually, when I was I think before I was 21 I was about 20 years old, I started working my first internship in insurance while still in college, went to Sac State I’m actually played for so I played for the soccer team for Sac State. So my whole life was with sports before before the end of college and then kind of eventually got to the point that everyone gets to when you’re a student athlete, you realize well I probably have to start thinking about what I’m gonna do after this because it’s not looking like I’m planning the MLS so I ended up working for a company on Rocklin called Abrams interstate insurance. And from there I got a couple different offers ended up going to a Mutual of Omaha where I was there for a couple of years worked as a worked as an insurance agent for them doing life disability Long Term Care also got my registered investment license. So series 65. And then from there, I ended up switching to go independent Working Capital Planning. So then there for the last couple years.

Janet Fish 3:17
Yeah, I know I don’t use since you did that. So talk about you work for Mutual of Omaha, now you’re kind of with a more independent firm talk about what made into what went into that decision making process and why you went that route.

Phil Bru 3:31
Yeah, so that was a, that was a tough decision to make. At the time, when I was working for Mutual of Omaha, it was something that I had kind of in the back of my mind, it’s just something that I wanted to do at some point was to go more independent, and to just have a little bit more freedom. Working with mutual Omaha was an awesome experience for me. But I just was didn’t really want to wear suit and tie to work every day for the rest of my life is a little bit, you know, the benefit of working for a big company is you get that structure and you get the training and you get all the you know, the access that they all give you. And then eventually what happens is you decide that is a little bit more important to you to have a little more freedom to walk into the office and a T shirt, and just be able to, you know, on the flip side for my clients to build off of them a wider variety of you know, of how I can help them because when I work with a single insurance company, I have to go to them first. And you know, it might not they might not be the best fit for one, they’re great company, but they’re not going to be the best at everything. So it’s just good to have more options. And so it was it was kind of a no brainer and walked in on a good situation Capital Planning around for the gentlemen started. It started at about 30 years ago now. So it’s a little bit more established. And I had checked a few of the boxes that I was looking for. And it was just one of those things that worked out and I’m definitely glad I ended up doing that.

Janet Fish 4:52
So talk about I mean, you mentioned freedom. So clearly that’s and we hear that a lot. It’s certainly one of my the reasons that I’ve been became an entrepreneur, but talk a little more about the reasons that you went down that path of kind of breaking out on your own, and being more responsible for what you do versus working for a big company.

Phil Bru 5:13
Yeah, I mean, so freedom is kind of the thing that I think everyone who works from takes a job where they’re not, you know, they don’t have that w two salary, one of the big things we’re all looking for is, if I want to go and you know, snow is good up and taco on a Tuesday, you know, I want to be there, I don’t want to be in the office making phone calls, when I know I could be snowboarding. So it just having that option to build do that. Now, you know, obviously, we all get busy, we all have meetings we have to be at and all that stuff, but just kind of having the time and, and the money. Those are the two big things, you know, a lot of people are focused only on the money for me, it was always about, you know, being able to have the time to do the things that I want to do that I’m passionate about. And to be able to make a living so that it just perfectly was perfect. If you check both the boxes, I can kind of do you know a little bit I have a little bit more freedom to and people I work with, they know I love to snowboard, they know I’m going to be up in the mountains when the snow hits. And so that’s why they know when I’m working more hours in the summers because winter’s coming. And they know it might take an extra day or two off just to get a little bit more writing. So that was kind of the biggest deal to me. And I know it’s a big deal to a lot of entrepreneurs. Yeah,

Janet Fish 6:22
yeah. So and I don’t know if this is true of you of your situation. But what I’ve seen in a lot of people that do what you do go from working for a big company, where in a lot of respects, your salary is capped, or what you can make is capped. And you can only go in most big companies, you only go so far. However, when you kind of crapped out on your own, even though you’re working with a well established company, I want to talk a little bit more about that as well. But I’ve seen a lot of times where your income, the upper level of your income is, is much greater than it ever would be staying with like, I won’t even use the company name because I don’t want to don’t seem like I’m bashing them. But staying with a bigger company, versus going out on a little bit more of an entrepreneurial way where you can control a little bit more about what your income level looks like. Is that true for you?

Phil Bru 7:15
Yeah, I mean, absolutely. It’s, you know, it’s it’s not as black and white as maybe other industries. But I mean, for our industry as a whole, especially insurance and finance, if you look at all the top producers, they’re all independent advisors are all independent insurance agents. And the reason for that is you can focus on those, you know, you don’t have to spend as much time doing, I call it a non generating non revenue generating activities, that when you’re working for a big company, they’re going to make sure that you’re getting all those corporate emails are getting all these activities you have to do, there’s a lot more bells and whistles that you have to jump through to kind of appease, you know, corporate. That’s that’s just the way it works. So on an independent level, one of the one of my favorite things that I heard my, the gentleman who runs our company, Richard Bre, will say, when when I first got on, he kind of told me, the only thing I do is sit down in front of clients meet with clients trying to, you know, generate more revenue or spend time with my family. Those are the two things. So I was not just immediately fit right into what I wanted to do. That’s perfect. I want to either work as hard as I can, or, you know, make sure I’m traveling and doing some fun things that I enjoy doing and less time sending emails and sitting on corporate calls and doing all that stuff. That’s definitely the biggest factor for me, could you focus more on spending more time doing what you need to do to earn a living, bring in more clients? That was a big deal for me.

Janet Fish 8:37
So I also know and you mentioned, I’m assuming it’s his name, but the guy who runs the company, I know he works with Dave Ramsey, and he’s a well known guy, but he’s, you’ve seen him as kind of a mentor. And I’m a big fan of mentors. We talk about mentorship a lot on this podcast, can you go in a little bit more about what he has meant to you? And why? I mean, I know that was part of the decision making process for you to go to that company, or go work with that company. Talk a little bit about what he has meant to you and how he’s how he’s helped you?

Phil Bru 9:03
Yeah, so that that ended up being the number one thing you know, I was looking for, as far as what type of company want to join, I wanted to find a place where I could, you don’t need to reinvent the wheel. You know, there’s always someone who’s done something better than then you could do it and best way to learn is to just hang around them figure out okay, what are these people doing? How do they bring in this many clients? How do they How do they talk to them to a brand new client just kind of letting them you know, teach you and that was something I picked up on? Honestly, from Sports growing up is you know, you don’t have to be the best at what you do right away. You just have to find the people who are the best and then just work them. Just you know, for me, it might even be just talking to someone and say Hey, can I just pick your brain Take me out to lunch and kind of ask you about how you got started. How did you get good at this industry? And so that that was the biggest factor for me was when I you know when I had the opportunity to work for someone who you know is established isn’t you know, we’re a locally endorsed provider. For the Dave Ramsey program, we’re currently the second fastest growing registered investment advisor in the United States. So just being able to have that opportunity to work with kind of an established company, but still get those other perks of being able to go snowboard on a Tuesday and not get those angry emails from from a corporate person. It was just though it was a no brainer for

Janet Fish 10:19
me. That’s awesome. So we talk a lot on this podcast about entrepreneurs and the characteristics and traits. So you’re an entrepreneur, talk a little bit of what we You see, kind of is imperative for entrepreneurs to have in order to be successful.

Phil Bru 10:36
Yeah, the biggest thing is going to be dealing with failure, right? Because we’re all going to fail at some point we’re all going to not have you know, we’re all gonna have hard times at some point, especially now during the Coronavirus, and I think one of the things that kind of helped prepare me for for times like this is just how many times I’ve failed and made mistakes and not gotten the deal that I thought I was going to get kind of going into Coronavirus, because now a lot of people you can you can tell these types of people that have never gone through something difficult in their life and have never, you know, had to overcome anything. And so for a lot of entrepreneurs, that’s all we do every day every day is we’re just putting out fires trying to figure out how do we how do we fix this? How do we answer this question? How do we solve this problem for this client? There’s always something new and so just when something like the Coronavirus happens, I think it was kind of you know, obviously we’re all working. I feel like I’m working 10 times harder than I was a year ago. But it’s it’s just something that you know, without my control, it’s just something that we all have to overcome. So that I think we’re all I think salespeople entrepreneurs that were on the same boat on that, well, it’s just figuring out the problem and figuring out how to solve it.

Janet Fish 11:45
Yeah, I like to say we fail and fail till we till we don’t.

Phil Bru 11:48
Yeah, have not failed one time.

Janet Fish 11:51
Yeah, yeah. And I think it makes a big difference. Because I’ve coached a lot of people who never really were successful as entrepreneurs, and what and then I’d be like, go back and get a job. Because they could never deal with the, I mean, it’s challenging, and we all have them. And it’s all part of the game. And and I would we I’ve talked on this podcast with another number of people that have said, the bigger the challenge, the bigger the growth, like the harder the challenge it is, the bigger the growth. I mean, the guys who are really successful, can all tell you stories of huge failures that they’ve had. And it’s just being able to get up and dust yourself off and say, Okay, great. That didn’t work. And that sucked. But hey, I’m gonna do something different. What How can I turn that that loss into a win? So can you talk about any specific challenges that you’ve that you’ve experienced and how you’ve kind of learned from them?

Phil Bru 12:45
Oh, yeah, so the biggest and most recent one would definitely be right, when, right when March hit and Coronavirus started happening. We we do we’re pretty notorious for doing a seminar marketing as are a lot of other people in the financial advisory industry. So we do seminars that are just a different various libraries around Northern California. And the whole purpose of those is for educating people on how to get the most money out Social Security, how to, you know, time that correctly with your other personal, you know, whether it be pension 401k, and all the other different sources of income that retirees have. So that that was on my, as far as my sources of income, that was about 50% of my income from last year came from the different clients that I was able to bring in from those from those seminars. So right in March, I pretty much realized, okay, about 50% of my income was gone. I don’t know how long it’s gonna last. So I’m going to have to figure out another way. And you know, kind of what you were saying, you know, when you have those big challenges, a lot of times you come out on the other side, and you’re so much better and more bulletproof than before. Because now we’ve completely changed our entire marketing strategy. We moved everything online, we get clients from different refute different sources online, whether that be you know, working with Dave Ramsey, helping the people that call in from his radio show, that was something that fortunately, we had already been doing before. So we have that in place. And we’ve picked up another couple of strategies on marketing online. And now when you know when eventually this hopefully Coronavirus will end at some point. I don’t know when that’s going to be whenever that is when we go back to doing you know, the in person seminars and all that stuff. Now we have all these different sources of revenue that we would never have even thought to look into if it wasn’t for something like this. So obviously, it hurts, you know, I felt like I’d take a punch to the stomach every time I woke up in the morning for the first couple months because I you know, I didn’t know what I was gonna do. But eventually you figure it out. And I’m definitely excited that once we get back to normal, hopefully at some point, things are going to be you know, even better than they ever could have been before. So there’s always a bright side somewhere. Sometimes it just sucks to have to get

Janet Fish 14:54
well and I’ve heard that a lot and I’ve actually experienced some of that in my own business. I I took a Pretty big hit, I had a lot of clients that had me on retainer that put me on hold when this all happened. And yeah, and some of them, I’m still on hold. But I’ve just had to figure out through zoom and through online, how to reach my audience. And the beautiful thing is that, like you said, I just, you’ve just added a whole nother category of marketing, that no one can ever take that away, there are going to be people who don’t want to get in their car and drive to a hotel and sit there and listen to a seminar. Like, I want to do it at home, and I want to sit in my jammies and do it, or I want to do it and then go to my next thing without having to get in the car and drive. So I just think it’s changed. For the people who look at it that way, it’s changed. There are some some silver linings, there’s some great things that have come out of it, there’s some people who are killing it, because they had to pivot. And that’s a big word everyone uses, but really have had to look at way the way that they do their business, run their business, find their clients, and good on you, I mean good on all of us for saying, hey, we’ve got to figure out a different way. And they can never take that way. weight that away from us when things go back to whatever the normal is that they’re going to go We’ll go back to. So I personally, as you talk about some of those challenges, and we all have them. One of the things that is most important to me, for me to get through some of those challenges are my my homeys my peeps my you know, my other entrepreneurs that when I’m struggling with something, or I’m having a tough time, I know I can call on those people, and they can help me get through that tough time. Have you found that to be something that’s significant for you? And what does that look like?

Phil Bru 16:45
Yeah, for me, it has been some having some sort of support system is something that’s kind of always been important to me. And for me, a lot of that just involves getting outside and kind of learning to take the stress off by, you know, hanging out with my friends going for different hikes. If you know, I know, you follow me on Instagram, please see me wandering around different places in Tahoe all summer. So you know, a lot of that is you just need to get your mind, you need to keep your mind healthy. And you need to make sure that you know, the more stressful things get which obviously, you know, for me, I’ve probably been more stressed out this year than I have been in the last at least five years. So for me, I need to double down on things that I know will you know, help me de stress by spending more time with family and friends and you know, other people that I’m close with in business and just getting outside making sure I’m doing enough hiking and all that. And it’s funny, cuz sometimes I don’t want to go hiking, sometimes I just want sit around on the weekend away from Monday to come again, because I’m so tired from working. But you know, if you do that, and you forget about things that make you happy, then, you know, pretty soon, that stress is going to add up. And if you don’t have some sort of method to least calm it down, it’s kind of get ugly. happen.

Janet Fish 18:00
Yeah. And the balance is so important. I mean, that’s one of my favorite things about being an entrepreneur is I mean, I take every Friday off and play golf with my sister, like I’m and I’m also a big skier and I love to be outside. And sometimes I don’t get enough of it. Because I’ve sit at my desk, and I’m like, oh, there’s this other cool project I want to work on. And I don’t go out and get as much outside time as I should. But you really have to do it. And I will tell you like one day a week, which is my Friday, I go play golf with my sister. And that’s just sacred. And it’s rare that I don’t do it. It’s just super important. And I love the fact that you do that. Because Because a lot of people don’t necessarily do that, or they let it I love what you say. Some days, I really would just rather kick back and sit in the couch on the couch. But I know that I’ll serve myself better by for me, it’s going to the gym for you. It’s going out for a hike, probably going out and playing a little soccer if you guys can do that. I don’t know if that’s sanctioned yet, but so that’s great. I’m really super glad that you do that you that you do that. And you add that to to what you do every day. So I was going to ask you and you kind of already answered this question, but I’m gonna ask it again, just in case there’s more to it. Kind of how has your business changed? Because of Coronavirus. And I know you’ve touched on it. But are there other things that you’ve seen? I mean, cuz you now work. I mean, I see you every week because we’re in a in a networking meeting. You’re in the same room like it was I’m in my room like yeah, let me out. Let me out of the box. Do you get to go to the office at all or how is that How’s Coronavirus changed other than some of the marketing stuff that you do?

Phil Bru 19:40
Yeah. So I mean, I’ve been fortunate enough to where I still have the option to go into my office. We have a small office with three different separate offices. So I have one my coworker Ryan has another and then rich, the gentleman open phones our company so we were kind of a socially distance office anyways, so I’ve been going in there pretty much most of Coronavirus I usually work the mornings in there. And in the afternoons I like to work from home, which is something I’ve been doing since Coronavirus. But I would say the biggest change and that’s something I think is going to continue to be different after Coronavirus is over is just how consumers and the marketplace for you know, for what I do, has really changed. And people, I think people have realized it’s almost easier to do a lot of this stuff online, you don’t need to have someone come out to your house three separate occasions to walk you through an introduction meeting, to do a meeting on you know, here’s your options and what you can do when you can retire, here’s how this policy would work. And then do a separate meeting to go over questions that our clients that that was our normal processes, we would go to the client’s home, we would meet with them, we would go through what we call back finding appointments, where we just figure out Hey, what’s your situation? What are you currently doing? When do you want to retire? You know, what, what are your concerns and figure out what the client needs. Second appointment was always the, you know, the kind of coming back with more solutions, showing them, hey, based on what you told me here is how you can you know, fix the problems that you want to fix. And then the third appointment would always be just go through the clients questions. And then from there, you know, we would see you know, what they would want to do, we can do most of that over the phone. Yeah, and one of the awesome things for me, and I think for my clients as well, is I don’t have to drive to Vacaville, and then to woodland, and then to Davis, and then all the way over to Elk Grove to meet with four different people, I can sit in the office, I can sit in my room in my PJs, and I can talk to those same four clients. And it will be you know, in a two hour period instead of an eight hour period. Yeah, so I can almost get more done now during Coronavirus than I ever could have thought I could have done before. I think a lot of that’s gonna stay I think a lot of people will appreciate that. I think most people don’t necessarily want to have some, you know, financial advisor driving out to their house four times in a month period, when you could do a lot of that just over the phone for 30 minutes. Oh, I think people appreciate that. As much as I appreciate not having to drive there. Now, it’s still definitely nice to be able to do that, you know, to be able to go to clients and see him in person and all that stuff. But maybe you don’t need to do every single meeting in person at their house or make them drive and you know, take time off work to come into the office. It just I think there’s a much easier way to do things. And I think a lot of people not only in my industry are kind of figuring that out, kind of rethinking? Do we need to do things this way? Or is there a better, more efficient way that we’ll still accomplish the exact same thing that we want to accomplish as before. So that’s been the biggest change for me. And I think that will stick around after

Janet Fish 22:37
I do too. In fact, I on the interview I did. That’s going to air next week, I was just editing it today. We’re talking about the exact same thing. And I was using finally you know, a financial planner, like typically I would go to their office or they’d come here and like, I don’t need that I you know me I’m a pretty let’s just get it done girl like, Okay, great. Maybe for the introductory meeting, you want to come out we want to meet face to face so I can meet you and you can meet me and all of that. But we’re just talking about him. And let’s answer my questions. And let’s figure out some things and you get a little bit more information. Like let’s just do it over zoom. And like you said, way more effective, way more efficient, not only for you, but for the client. Like I don’t necessarily like I was telling Krishna was the interview I did and and I said I don’t necessarily need to come and visit you. And have you take me to lunch. And yeah, and that’s all great and good. And let’s do that every once a while. But we don’t need to do that, you know,

Unknown Speaker 23:33
every time. Yeah,

Janet Fish 23:34
exactly. So I think it really is helpful in using our time and changing the paradigms like that’s the way we’ve always in some of our businesses. That’s the way we’ve always done it. So we continue to do it. Well. Now, that’s not the way we’ve done it. So let’s take what, what works, and change it and then get back to some of the stuff we used to do. So one other question, maybe more than one other question, but you’re a financial planner, and you help in most people, not you Well, you’re a finance and insurance. And one of the things I’m struck because I’ve known you for a while, when I think of that, I think okay, I will work with you when I’m you know, 6055 6065 to, you know, figure out where I am and when I can retire and what that’s gonna look like. But you talk a lot about people that are your age significantly younger than that, and how they should start thinking about that now rather than wait until later. So talk a little bit about that, because I just think it’s a it’s an interesting spin that not everybody in your industry really leads with.

Phil Bru 24:44
Yeah, so there’s, I mean, there’s two things really, because what I do is we’re, we’re on the investment side, we’re what’s called a fiduciary. So we are a fee only fiduciary, a registered investment advisor. So a lot of people don’t realize are two different types of advisors, broker dealers and then their investment. We get paid. Basically, by charging either a 1% fee or any situation, we may charge less than that for 401k. It’s usually closer to about 25 basis points. And then on the insurance side, we have the basically commissions, those are paid from by an insurance person. So insurance is a weird one, because it’s a very as needed thing. If someone doesn’t need life insurance, I won’t even really talk about I mean that I had a situation this morning where I was talking, we were talking about insurance with prospect. And because there’s so many different types about life insurance, the benefit of working with someone like me, who’s not an insurance broker and doesn’t sell specific products, I’m only going to ever talk about what it is that that client needs. So yeah, I might have, you know, the newest and greatest insurance product for building cash value. But if the client doesn’t need that, I’m never even going to mention it. So one of the nice things about working with younger people, and something that I’ve actually done a lot more during Coronavirus, since I’ve kind of had a little bit more freed up time is I get to focus on helping people do the same things that I’m doing in my life, my personal you know, finances and starting those retirement accounts and starting to contribute more and figuring out Okay, once I maxed out this account, where do I put my money after this? How much should I have here? So kind of doing those same things with a lot of people that are my age, it’s actually been a lot of fun, because it’s something that you know, I can relate to, it’s something that I’m doing. And I can just show people, hey, here’s what I do. You know, here’s what you’re doing. If you want to check, see what I’m doing, I’ll show you how it works. I’ll I’ll tell you what I think and then you can do whatever you want. It’s kind of a no no obligation type of deal. So it’s just a different side of a business, because the solutions that people my age need are completely different than what someone who is 62 and wondering when they should file for Social Security, wondering how they can protect their retirement savings, wondering how they can pay for long term care. It’s not it’s just a totally different conversation. And it’s one that I’d be honest before Coronavirus, I didn’t really work with people my age, just because that was kind of how we did things. And most financial advisors don’t really talk to people unless they’re, you know, 55 or older and have 500,000 in assets and all that. So kind of getting to do a little bit something different. I mean, it’s just, I think for everyone, it it’s nice to not do the same thing every day, and have a completely different conversation with a completely different type of clients. So that’s what’s been most fun for me.

Janet Fish 27:23
That’s great. So one more question. And this is just kind of I I’ve known you and so what’s your biggest? What would you say your biggest challenge in your businesses right now?

Phil Bru 27:33
Biggest challenge? And this would definitely be a great question. Um, I would still say, just working on the pivot. I mean, we’re kind of as a as an entrepreneur, you’re kind of always pivoting and you can never get locked into one way. You can’t just say, Hey, you know what, I found the way I’m going to stick with this forever, this will be the way things are because things are the markets always going to be changing, especially talking about the market. And then we’ve got elections coming up, we’ve got 2020, we’ve got politics, we’ve got all this craziness happening, then two months from now, we might be in a completely different situation than we are now. So I mean, it, it is a weird time to be doing business and to be self employed, because we’re kind of constantly pivoting. And you know, the marketing platforms that we have today might be completely obsolete in two months. Yeah, it feels like time is just kind of speeding up. And I can’t even remember what it’s like to work in a non Coronavirus environment at this point. Yes, feels like it was so long ago. So I think just the constant kind of change that you have to be ready to do. It’s been the most challenging part.

Janet Fish 28:39
Well, that’s great, because I’ve worked with, I would say there’s, well there’s more than two, but there’s two camps. And so there’s the camp that says, I’m gonna wait till this is over. Right, which I think is pure insanity. But there are people out there that I’m working with, well, that I’m not working with, or I’m trying to work with that are saying, you know, I’m just I’m just gonna wait till this is over. And then there’s the other side, which includes you obviously, well actually say there’s three. So there’s the other ones. And this is not you, but it’s the people who are like muddling through, right? I know that things have to change. And I know I need to do things differently. But I’m gonna and I’m gonna muddle through. And then there’s my favorite client, which is like me and you like, I’m leaning into it, I’m running towards it. I don’t know where I’m going. I don’t know what I’m doing, which is really uncomfortable for me because I am a person who sets a path and follow that path as I do for my clients. But a lot of us which is running really fast into the, into the abyss that we don’t really know what it’s going to look like. But if you’re not really embracing it, even though we don’t know what it is. I don’t know. It’s for me. It’s while it’s scary and uncomfortable. It’s It’s fun, like, because it’s a challenge. And I love a challenge. So embracing the uncertainty and the uncomfortableness and all of that. I don’t love it every day. But some of the cool things that have come out of it for me and for my clients makes all the difference in the world. So I really, really commend you for taking that attitude because there’s a lot of people out there that don’t.

Phil Bru 30:23
Yeah, and to add on to that, I would even say a lot of the prospects and the clients that I’ve talked to fall into those same three, you know, categories, I’ve talked to a lot of people that, you know, we’ve our perfect clients for what we do, they definitely need to sit down with us. And the answer we keep getting is we’re just gonna sit and wait it out and we’re gonna we’ll be ready to talk more and make decisions once this all dies down. And now I have you know, I literally have a list of people in my office that I have in my Excel spreadsheet that once Coronavirus is over, I’m gonna give him a call and say, Hey, remember when you told me that you were ready to talk after Coronavirus? Well, now I’m calling you back. So won’t even come our clients probably.

Janet Fish 31:03
Okay, so my suggestion is, don’t wait, like send those people an email every two months. Like don’t wait till Coronavirus is over. Because they might realize, so this is me coaching you, I can’t help myself because

Phil Bru 31:18
this is why you get paid the big bucks.

Janet Fish 31:20
So you have it. But if you if you wait, and something happens in those people’s lives, that they decide they need to do something sooner. There’s some other guy who’s going to come in and be there in front of them. So my suggestion is send them an email every month, and just say, Hey, here’s what’s going on in the world. And I’m here when you’re ready, like just stay in front of them with some kind of tidbit. That’s industry specific, or something that oh, I had this thought about whatever, just want to check in How you doing, just stay in front of them because they very well may make a decision to do something before it’s over or before it looks like it’s over. And if you wait six months, there’s chances are if they decide they want to make a move, somebody else has in front of them, they’re going to talk to that person. So that’s my free advice for today. Why this is why you’re the coach of the group.

Phil Bru 32:16
I guess I guess you earn what you do.

Janet Fish 32:19
Well, I do like what I do, but anyway, that’s just my thoughts. I’ll get it. I’ll take my coaching hat off. And I will get put my appreciation hat on. So I’m super, super excited to have spent some time with you. I always end by saying breakaway entrepreneurs success comes through mindset, but it’s massive action that gets us there. And you’re a massive action guy from what you’ve been doing. Before Coronavirus, but certainly after Coronavirus. So, super, super big. Thank you, Phil, bro, thanks for coming on today. your contact information is down below in the show notes. Do you want to talk to Phil about your retirement your financial future and what that might look like for you whether insurance is right for you. Whether you’re 20 or you’re at contact Phil because he’s the dude. So thank you, Phil, I really appreciate it.

Phil Bru 33:10
Yeah, absolutely appreciate you having me on here.

Ben 33:14
Thank you for listening to the breakaway entrepreneur podcast. If you like the show, please rate recommend and review us on Apple podcasts, Google podcasts, or wherever you get your podcasts so we can share more actionable insights with the entrepreneur community. Until next time, challenge your mindset. Be bold, take action and financial freedom will follow. You can get helpful resources and templates to guide and inspire you from Janet’s free breakaway entrepreneur toolkit. Get it now by going to www,breakaway.business.coaching.com/toolkit

Transcribed by https://otter.ai

Questions?

If you have questions, please send an email to

            coach@breakawaybusinesscoaching.com

I’ll answer your questions on an upcoming Q & A podcast.

Want to learn more about how to be a successful entrepreneur?

Download your free ebook 10 Steps to Financial Freedom.