Dinner at Your Place with Suzy Prudden E15 – Transcript

Janet Fish
Hello and welcome to the breakaway entrepreneur podcast, where we explore the entrepreneurial mindset and the characteristics and traits that lead to success. I’m your host, Janet Fish. And in this episode, I get raw in riel with Susie. Prudent Susie was born rich, started her first company and quickly became famous. Six weeks after appearing on Oprah, she found herself homeless. Her story is fascinating. Listen, as we explore how her grit and pure determination has led to her success. Oh, and Suzy has some great stories to share. I hope you enjoy our chat, Susie. Prudent. Good afternoon. And welcome to the breakaway entrepreneur Podcast. I’m so excited to talk to you today.
Suzy Prudden
I am excited to talk to you. We’re very grateful for Yes, we are. And I’m grateful for this opportunity.
Janet Fish
Eso Susie and I have known each other for I don’t know long A long, long time 10 year loan lower. We lost touch for a while. Then we became, uh, fast friends again. And so friends. What’s that? Better friend. Better friends? Yeah, absolutely. To that.
Suzy Prudden
After the the the break, so to speak. We just didn’t see each other because we’re both off doing other things and all of a sudden came back together and started getting together because we’re showing up the same events. And and then we went end up spending time together, which I don’t think we did in the beginning. But then we started spending real time together.
Janet Fish
Yeah. Yeah. And
Suzy Prudden
then you invited me over. Then you invited me over to your house for dinner, and I happened to be my 75th birthday. Yes, and I asked you to please not give me a birthday cake. And so you did the most outrageous thing I’ve ever experienced. That dinner, we’re certain it was a plethora of plethora of appetizers, all of which I loved. And there was a candle in each one. And so I got my birthday candles in the appetizers, and it was It was on a huge platter, so it was very hard to blow it all those candles
Janet Fish
at once. Well, it was It was great fun. It was great fun. I’ve always been drawn to you and as well, my listeners once they understand just even a teeny bit about you. So let’s just start by you, giving us a little bit of Who is Susie? Who is Susie Prudent?
Suzy Prudden
Who is Susie? Prudent Gosh. So I was I start off when I’m speaking two large groups. I start off that many of you have heard the stories of people growing up under a cabbage patch or under a basement, whatever and having no shoes or having whatever and that that’s not my story. My story is, I was born rich, and I had a stupendously gifted and, um asked it was a childhood dream for most kids, the childhood that I had and, um, with riding lessons, art lessons after school programs, chauffeur driven here weekends rock climbing in the Shawangunk sor skiing in Beller Mountain or summering in Vermont with on the lake or in Colorado or in Wyoming or in Europe and boarding schools. It was It was a truly amazing childhood. And then I went off to college, and when my mother told me I couldn’t date, the boy was dating. I married him at age 19 so I ran away at age 19 and then moved to New York, which is where I’m from, and he went back to school and I supported him, and, uh, my feet. So funny. My first job was a file clerk. My second child was a teletype operator. My third job Waas a gal Friday. Now this is in the sixties. I got married in 1963 and in 1965 after being fired from a job, I thought, I don’t wanna work for anybody anymore. My mother is the nation’s foremost fitness authority. She started the president’s Council on Physical Fitness and Sports. I’ve been taught exercise since I’m, too. We’re probably earlier than that. Why don’t I start teaching exercise and started exercise school like my mother did? So I did in New York City in a five floor was that we lived on the fifth floor in a Greenwich Village townhouse in New York on Perry Street, and I figured that clients got fit. Just climbing up to my apartment is nice, really? And so I started teaching, and at that time I was using my married name, and it was hard. It didn’t go anywhere because nobody knew who Mazza Sussman was. So I asked my mother if I could use her name, which is prudent and and and I want people to know this Yes, I used my mother’s name, toe open doors, and it did, but that it was up to me to stay in the room.
Janet Fish
Well, and let me just interrupt your phone second. Yes, please do. I don’t think I don’t think there’s anything wrong with that. I don’t think you said that is if there’s some judgment around. Hey, I used
Suzy Prudden
it. Yeah, there is well, but I
Janet Fish
in their baby. But far as I’m concerned, we as entrepreneurs, need to use whatever we have at our disposal to grow. Our business is legally, ethically and all of that. So I’m not buying that. There’s anything wrong with that. I’m like more power to you because that’s a smart way to think. How do I get people to figure out who I am? I use what’s rightfully mine, and that’s my name.
Suzy Prudden
That’s correct. And that’s exactly what it did at the reason I say there is. People do. Judge, I don’t care.
Janet Fish
Yes, I know that about you.
Suzy Prudden
Um, you know, I’m very polarized. And you either really like me that you really don’t. And I’m fine with both, Um, because I don’t like everybody either, but using the name Crude was a smart move. And so I started my company when I was 22 I started it as an escort. So it’s very important as an entrepreneur to think of the things you’re not. You’re not just somebody teaching exercise classes on the fifth floor of Ah brownstone in Greenwich Village where I am. And I was An S Corp right from the beginning, and that’s an important distinction. Makes all the difference in the world tax wise. But it makes all the difference in the world how people perceive you. So my company was Suzie Prudent Studios LTD. We liked limited because it was British. I don’t know which shows that, you know, you do things when you’re 22 So I started the company and we moved to the Upper West Side. I had a baby and I had a company and I was putting my husbands through school and it was challenging and I kept doing it, and I kept showing up in teaching my classes for at that time it was adults, and my son was two on a neighbor but didn’t know, called me and said who she Waas and I still remember her daughter Jill. Name was I can’t last name is lady any. I absolutely remember this called Do you teach two year olds? And I said, Well, I have a two year old and I’m teaching him, but I don’t have a class, She said, Would you? I said, Sure. Now one of the things that I have learned right from the beginning is say yes and figure it out right from the beginning. So I said yes, and I called my mother and I said, What do I dio? And she said, keeping busy. That’s all she said to me. So the following Thursday, I had 52 year olds in my living room and I kept them busy, and I talk about them exercised for manage 25 minutes, which was a pretty good amount of time for two year olds, considering I had no experience other than my own son and the class group. And then we moved to Broadway on the Upper West Side, where I rented a studio by the hour, and then I had a mother child cause I kept making stuff up, so I had a mother child class, and one of the mother said to me one day, I have a friend that at the Times I’d like to come, meaning The New York Times. I’d like to come visit your class, not knowing anything at the time. Is it? Sure I haven’t washed my hair? I didn’t have makeup. I had a ripping my tights. I didn’t know anything. And so a woman came and spent it two hours with us, with a photographer photographing my two year old class and photographing my mother child class 313 weeks later. And I only had those two classes. I had one of the woman’s classified three classes a week. That’s all that you think I had 25 students make? No, I mean maybe 18 studio. I had no highly any students. Three weeks later, there was a 3/4 page article in The New York Times with three large photographs, and three days later I had 75 students. And then I was interviewed on Good Morning, New York. I was interviewed on Good Morning America. Uh, all the TV studio started calling me and I became a big deal. I’m a joke about it. now, and people tease me about it. But I had my own show on NBC, and, um, I was a guest on a show of a weekly guest on the show for 3.5 years called The Problem of Your Life Ahead. That was a guest on the show for CBS. I did it it 18. I wrote books with my ex husband, and I was I was Ah, I was all over the place. And now I grew up rich, and that has struggled. But then I became rich and famous. So let
Janet Fish
s so I want Oh, I want a polish you for one second. Um, because I want to explore a little bit. I don’t think so. I won’t even tell you what I think. Do you think it was just dumb luck that you happen to go from 18 students to 70 students to a 3/4 of page in the New York Times? Like eso? Because I know the answer to that is not. Yes, it was just dumb luck. I wanted I want to get out of you. What makes you different or what makes entrepreneurs different that can go from so What are the one of the lessons learned there that you can share with other people on how you get from? I’m struggling to do something in my living room to famous? Exactly. I mean, it’s what? What did it taking Beto to get to get there?
Suzy Prudden
Perseverance, perseverance, perseverance, perseverance. Don’t take no for an answer and get rid of the But yes, but get rid of that
Janet Fish
what you meant like but But because you’re next,
Suzy Prudden
I don’t know. Not that, but not that. But oh, that’s funny. Um, it’s about showing up is about being willing to experiment with new ideas. You have to understand. In 1965 when I started my company, there was only there were only one or two exercise studios in New York City, one or two in the entire Manhattan. Now there’s one or two on every block. So I started. I was very blessed. I was in the right place at the right time, and I’m really good at what I do, and I have I. When I published that word book that you’re in that last year, that was this most outrageous thing. One outrageous thing. I have my Yeah, yeah, mine, too. And my my word is to marry, which is unbounded self confidence. I do things because there in front of me. Yeah, and I think that’s a key component for a successful entrepreneur. I’ve had seven businesses. I’ve had fabulous success. I’ve had extraordinary failure and I prefer success.
Janet Fish
Oh, no. I prefer the failure part. Be stronger.
Suzy Prudden
Well, it does make you stronger, but it’s not fun going through. Not at all. No. And, um so to beat 2 to 2, answer your questions. Many answers to that question. Damn it. It’s like I was in the right place at the right time. I did have the right name. My mother was very flaming. She started the President’s Council on Physical Fitness and sports. She’d already written 18 books. She already had her own show on NBC. I had the right name and I parlayed it into the right business.
Janet Fish
Yeah, so let’s talk a little bit about the next business in the next business in the next or where you are now. Because that will Anybody sitting there listening will say great. She used her name. She was in the right place at the right time. She had perseverance and tenacity. But the only reason or the reason that she got where she got the success is because of those factors. And I know because I’ve known you for a very long time. And I didn’t know you when you were rich and famous, right? I I I did it. And so, um, I want to get to that part of the story, because to me, that’s the That’s the fascinating part of the story. You are one of the most tenacious dog terrier entrepreneurs I have ever met. I mean, you followed me around before I signed up for the book, and I’m working like I am working. I have I have meetings every minute of the day and one coaching client would leave and you would be certainly be hovering. And then you come over with the contract
Suzy Prudden
chair was empty. I took the chair was empty. And then this is important for anybody. Listening is like when you have a moment, move.
Janet Fish
Oh, my God. Just and I gotta have it like here. Here’s my credit card. Could leave me alone, right? We’re good.
Suzy Prudden
Me alone.
Janet Fish
Not to mention, though I just have to say, um I thought when you came at that event and said, I’m doing this itty bitty word book And the goal is to become an Amazon bestseller, a New York Times bestseller. Now I already had an Amazon best selling book, but I’d love to have more than one. Now it’s internationally in international. I don’t know that we got to The New York Times bestseller. Well, not yet. But we will maybe on the next one, and we will. But that was so fascinating to me is like, I don’t care if it’s one word in an itty bitty word book. I want to be able to Sam a New York Times bestseller. I thought it was the most brilliant for a couple 100 bucks. Most matillion idea that I had. I don’t know that I’ve ever heard. But I was like Simon and I had all these colleagues, and I’m you know, when we’re meeting, I’m like you got to sign up for this is the best thing ever, and I don’t think any of them did. I thought it was brilliant and and I just got my books A couple of days ago, I
Suzy Prudden
was gonna ask you,
Janet Fish
They are It is beautiful. It was far above my expectations. It was It was beautiful. It was. I think it’s a beautiful. It’s because you don’t
Suzy Prudden
look. And that’s Donna did that. My assistant did that. And she, you know, she’d be up until three or four o’clock in the morning sizing the photographs and making sure it was right. Andi and it It is a beautiful book, and it was such a totally off the wall idea. And if I can get all of my office together to chip in and purchase a number of books because now you know that the bookie industry has changed since I started in 1971 when I sold my first book to win tomorrow at a cocktail party in East Hampton, Long Island, which unheard of, but I do that all the time.
Janet Fish
Yes, I know you. You’re you’re the networker extraordinaire. And
Suzy Prudden
I said, you’re
Janet Fish
the dog tear. You will go after what you want and you will not stop until you get it. And I I couldn’t be more um I’m actually kind of because I’m I don’t have quite that. I don’t I don’t have any, actually, anywhere near that. I’m envious of your ability to do that, cause you just go after it and you don’t let anything get in your way.
Suzy Prudden
No, I don’t. And it gets in my way. I find a way around it, over it, under it through it. However, I have to do it. And, um,
Janet Fish
you absolutely do. And I don’t even know where we are. Like, I have questions happened, even asked you a question yet? So where do you want to go?
Suzy Prudden
To sleep? Basically. Lastly, you know. OK, so who is Susie? Prudent friend gave you my little my early history. And then you asked me about OK, so what about these other companies? So when I sold my company in 1983 I retired and I was 40. And so I had my eat, pray, love adventure. I did a lot of loving and a lot of praying and not very much eating. So I got right then I really liked course. I was pretty much anorexic, and I had to start eating pretty soon because it was not a big thing, but it clothes fit me wonderfully. I loved it. I loved shopping, so I had that experience. And then I ran out of money, so I had to create something new. So I love the work with the body and the mind, and they actually in 1983 and 84. When I started playing with that idea, most people didn’t. I think it was true. They thought that they were still separate. But no, they’re not that there they belong together. That’s why they live together. And so I started working on the premise that the body is a message machine for your life. And then I I realized later that I was doing what I was doing. Deepak Chopra was doing, and also Louise Hay was doing so. We all got together, and when I moved to California and I wrote another book called Metta Fitness. Your Thoughts Taking Shape, which hey, House published, which got me on the Oprah Show. So now I’m doing body mind stuff. I’m doing classes and I’m doing workshops and I went on the Oprah Show and eight months later ended up homeless, which always causes people to go. What? So that’s a That’s a a unique story. Um, I just wasn’t paying attention and spend all my money and ended up not having any money to pay my rent and ended up for 10 months trying to figure out how to get back on track. So that’s what I talk about. Failure? Yeah. You know, we do have failures and
Janet Fish
that your biggest failure,
Suzy Prudden
Well, that was the most the most blatant failure earlier. I mean, you can’t I don’t think you could get worse than being homeless eight months after being on Oprah and I was a famous person. So what happened was funny. I mean, when I left my home into Panga, I put all my stuff in storage, and I stayed at a friend’s house the first night. Then the second night, I was speaking in La Hoya at the Hyatt Regency, and so I went to the high it for two nights, all expenses paid, cause I was speaking there. Now, here I am, homeless and broke. Staying at the highlight Hyatt on the concierge floor, all expenses paid because I’m speaking there and then I do a M. San Diego because I’m going the next day to that was to, um, promote my talk that I was doing for Sharps Hospital. And then I went toe Rancho la Puerta the next day on Saturday because I’m a famous person just because I’m homeless and broke. You know, it was weird because I would stay at Rancho La Puerta from Saturday morning to the following Saturday when I would drive in on the front at the beginning of the week. I did not know where I was going to be going at the end of the week, and I always had some place to go. And that’s how I lived. For 10 months, I I spent time in Maui, Um, teaching as well as taking classes. Um, I spent time in Canada teaching I spent time at, um Siloam are in Monterey teaching because I’m a famous personal and whenever I would stay someplace I’d stay there for free. So I had these not little places to live in. And then I have a friend in New York who gave me his apartment for a month. He went to California. He and his wife went California. He gave me his apartment to better apartment on 22nd Street Christmas time, and that’s what I wrote, Change your mind, Change your body So but I had no money.
Janet Fish
So let me ask you this. Um Was this, like, the deep, dark secret that no one knew? Like you’re going out. You’re a famous person. You’re going. You’re staying in these posh hotels. They’re paying all of that. Do they know that you’re homeless? Do they know that you don’t have any money? Do they know that you’re broke?
Suzy Prudden
Well, I wasn’t I didn’t hide it, but I didn’t flaunt it. It’s like when I’d be at wrenches. Look, where to? Someone would say, Where do you live? And I’d say right now, right here,
Janet Fish
Got it. But they, of course, would never take that. Never make that connection that she she’s here right now. But that’s because that’s not because she doesn’t have any money. I mean, I’m sure.
Suzy Prudden
I mean, it wasn’t a conversation. I tell you what. It was the thing with that situation for May. It really was the most shaming experience I’ve ever had because I had been so high. I mean, I had my own show on NBC. I was the segment. It wasn’t a segment. It was an hour on Oprah. I mean, Oprah called me afterwards and asked me, Could I help it with something that I was riding so high? And I fell so far? It was said I was so ashamed of myself.
Janet Fish
So let’s talk about how you worked your way out of that.
Suzy Prudden
It’s, you know, Janet, it’s almost like I don’t even know how I did it. I just knew I had to do it. And there was a moment, and and and and anyone who’s been in my situation, there’s a moment when you think, Oh, the hell with this. I’m just gonna give up just going to step over the line and become a bag lady because then I won’t have to think about anything except the next. You know, where am I? Where am I going to sleep? Where am I gonna eat but won’t have any bills? Money is a very interesting thing in terms of how stressful it is. I’ll say more
Janet Fish
about that because sometimes that’s an interesting perspective in that being homeless, you don’t have bills. What? No one wants that, Um, but there is. As you said, there’s huge responsibility. The more that you have
Suzy Prudden
Yeah, and you know
Janet Fish
about that.
Suzy Prudden
What? What’s interesting is that the more you have, the more stress you have if you have. If you run out of money if money stops and, um And I’ve had times when money has stopped and it’s like I don’t know what to do now and then I create miracles. Um, but the stress at the time was so huge, the embarrassment was so huge. This shame was so huge. Part of me wanted to just literally walk off into the distance and never looked back and just disappear.
Janet Fish
So that is so poignant right now because it is April 1st. We are, you know, 23 weeks into the Corona virus. Nothing’s open. Those stores know where a few stores, no restaurants. We you know, we get the situation and there are millions of people in the United States right now that are in the exact position that you weren’t. Now we’ll get back, and I don’t know how long it will take, and hopefully all of those people will have jobs to go back to. But for those people who are sitting here right now, saying, I’ve never been in this position. I don’t have a cushion. What did you do? What? What did you do? How did you? You said you don’t really know how you did it, but there was something Something in you that is a fighter. There is something in you that takes advantage of right place, right time. What advice would you give to anybody right now? Given your experience, how did they weather the storm and not even just weather the storm? But how did they pick up their bootstraps from where they are right now and and change their direction?
Suzy Prudden
It has to do with the way you allow yourself to think and what I did. I I really had that moment of okay. If I take if I take if I turn this direction, I’m just gonna sink into oblivion. And no one will ever hear from me again. No. Well, I care. Or I’m gonna have to work harder than I’ve ever worked in my life. I’m gonna have to do things that I don’t eat. I don’t even have a clue what to do right now. No clue. And and And And And I did not know this is funny. I did not know how to get a job because I’ve been self employed since I’m 22. Now I’m in my late forties. I don’t know what what skills I have, and I’m not really hirable, so I just thought Okay, let’s make something up. So I would This is funny. I would teach people how have a perfect life because I can see when I when I and I can hear when I talked to somebody what they need to do to move their own lives to a better place. So I started doing coaching, and I made it up. I had been certified as a za coach in the eighties, and so I was a coach. So I just started coaching people and they started paying me. And then I also I believe in miracles. And so those of you who are listening and saying Yeah, but miracles aren’t really Yeah, they are. But you have to ask for them. You know, God doesn’t read your mind. Really. Or yes, God does. But if you know what what I was saying, like so I kept asking for miracles and they started showing up and I’ll give you two of them. So I’m I was living in a room in a house. Another a friend of I was living in this room. Ah, woman whose house it was. Her kids were grown. She was renting out the houses before a b Airbnb. This was now in 1990 Oh, or 91 91. And, um, we’re renting rooms in her house and we were working on creating a book, UN Empowerment, and we were doing workshops on empowerment. I was teaching coaching un empowerment, and I got a telephone call from a friend of mine in New York who asked me if I read he was a lawyer. If I remembered the lawsuit that I had with Studio 54 when I had fallen and hurt my back and I said Yes, he said, Well, the money just came through. I hadn’t thought about it since I left New York. It was a non issue. And so it was not a lot of money was $18,000 which at that time was it saved me. And then I took a trip to New York. The these, the things that happen, I believe that there is a higher force that’s looking out for us, all of us, and that things that happened that that are miracles are gift’s. And, um So I got this $18,000 gift and then but it didn’t get me out of the hole because I had a lot of debt by this time because I was didn’t have any very much money. And, ah, so I paid off most of my debt. I was visiting my sister in New York. We’re both not were both broke wayward grousing about it, whining. And, um, we had both been very rich. We had both inherited a lot of money. The money was gone and, um, way both didn’t have a handle money on DSO. We mishandled it and we were complaining to each other and saying, I don’t like being broke. No, I don’t. Maybe someone will die and leave us money. Well, the other person said, We need the one of us. Those who said what? That’s probably not a good idea, because it’s see there are mother or uncle, and we don’t want to wish them ill. 60 And then one of us said, Maybe someone we don’t know we’ll die and leave us money. And six weeks later, my cousin called me. I don’t know. My uncle died. He said, No, no, no. Do you remember Dr Sharonov? And I said Yes. My grandfather, during the Second World War was very, very active in getting Jews out of Germany. And three of his college colleagues were in concentration camps with their families, and he, um his family owned the richest private bank in Europe. And so he bought his colleagues out of the concentration camps, set them up to live in the US and supported them for the rest of their lives. And when Dr Shernoff died, he left his money to his daughter, who I did not know. And when she died, she gave the money to my grandfather’s family, to my sister, to me, to my uncle, into one other family member. So someone Now I said, Maybe someone we don’t know we’ll die and leave us money, and six weeks later, that’s what happened. So, you know, you could just if you look at your life and I’m saying this to people who are listening and look at the various miracles that kind of came along, you can actually go back to a place where you program that miracle to come.
Janet Fish
Yeah, well, and we need miracles now. So big time. I think it’s a mindset. Um, I don’t use in my world. I don’t use the world miracles. The word miracles. Um, I used manifestation. Um, I you know, I put it out there to the universe. It all works the same thing. Uh, just, uh, miracles are a big word for me. Um, and I think that many of the things that have happened to me because I have put it out there to the universe are miracles. But to me, when I think about a miracle, I think that’s that’s too big of an idea. So for me, I just do I say manifestations. But we don’t do enough of that or I think most of us, um, I say money flows freely and easily to make money from flows freely and easily. That’s one of my affirmations, I say. I say I said, and they don’t get out of things will be good, and I’ll get out of it. And then things will get a little leaner, as they are for all of us right now and I’ll say money flows freely and easily to me and I’ll get a check in the mail that I wasn’t expecting. Now, maybe not $18,000 But, um, that to me, is that a baby miracle? But it’s just it’s the manifestation of putting it out there in the universe. Will deliver
Suzy Prudden
always. It’s a mini miracle,
Janet Fish
too many miracle. It’s
Suzy Prudden
in many native in America, cause when you, when you think of miracles, you think of I know what you’re thinking of. Big, big miracles like that air that air so outrageous when when you use the term for yourself, it’s like like I can’t really step into that kind of miracle, But that’s fucking time a miracle You’re asking for it. It’s like a very sweet story with my banker here in in L. A. Um, I was going through another rough time, and I need to $3000. And meanwhile, I’m coaching and I’m I am working so hard and it’s and I just couldn’t make enough. And I called my banker because I was late and I was overdrawn and I said, I have the money. This is it. This totally blew me out of the water. I’ll have the money by Friday. Now, I didn’t know if I was gonna have the money by Friday, but my intention was to have it by Friday. This is Monday, and he said to me, Suzy, with $3000 make a difference to you. I said yes. He said, Well, why don’t you come into the bank on Wednesday? I’ll sandy the papers and will loan you $3000. And I mean, basically it completely saved me in that moment. And I asked his assistant when I was there is why are you giving me this money? You know I have no collateral. I’m behind in my, uh I’m overdrawn. Why are you giving me this money? She said, Susie, it’s your an interesting client. You’ve been with the bank for over 10 years, and in that time we have watched you go up and down. But you never, ever not return a phone call even when you’re in Europe. Because I would go to teach in Europe and make money and send it to my bank. If we call you, you call back. She said you have no idea this is in the Palisades. You have no idea how many super rich people we have as clients who never called back, never, never, never honor their commitments. You honor your commitment. And I you know, Janet, how do I do that? I honor my commitment.
Janet Fish
I want to get back to one thing we were just kind of talking about is the manifestation of miracles or or things. And I want because I, uh I’ll use, for example, the secret, that movie the secret where in essence, they say what you think about will show up. And on one hand, I believe that you need to think it. You need to manifest it. On the other hand, you can’t sit in your house and think it and not do something. And a guy shows up with the door with a platter of money. I just think that’s such a one. I think it’s a huge copout. And two, I think it’s just a huge miss. No more that you think it or you manifest it and it shows up. It only shows up because you do the work to make it happen s and there’s nobody that I know in the years that I have many, many years and I known you. When you’ve had your ups and your downs in Europe’s and that goat doesn’t you do better than any human? I know to say, I need to go out there and make money today and by Friday, you’ve done that like you. Nobody does it. Nobody does it like you, Thank you. It’s just it’s just true when I you know this podcast is about the traits that make successful entrepreneurs and you embody that because it’s it’s persistence. It’s tenacity. It’s it’s just getting out of your own way, getting out of your own fear and just making it happen. And no one I know does that quite like you dio
Suzy Prudden
Thank you. It’s not easy. It really isn’t. I mean, I make it look flawless easy, whatever. But you know, I’ll be I I struggle with it. I do. And, um, I have to constantly be on guard to not let my own mind make me a crazy person because I get into that loop of how am I gonna do this? How am I gonna do this time I’m gonna do this time? I’m gonna do this and then I get stuck in the home. Are gonna do this instead of I It’s OK. I’m doing this. I’m doing this under I don’t know what I’m doing, but I’m doing this.
Janet Fish
How do you get out of that? Is it Is it many doors? Is it people you talk to? Is it something? How do you How do you turn that off? Oil won’t turn up. How do you turn that direction?
Suzy Prudden
There’s a lot of different ways to do it. And thank you for that question because it’s important. I was talking on a I have ah, mastermind I do. I have a lot of coaches and in different areas of my life, I have several masterminds in different areas of my life because I know I can’t do me by myself, and it’s it’s interesting with all of us sequestered at home now, um, I’m on. I’m on zoom calls more now than I’ve ever been either coaching or being coached. I started to new groups on Zoom because people are home alone and they’re there. I’m not freaking out, but I’ve also got a support system. So two weeks ago, um I was on a zoom, masterminded, and I was in very bad shape and I was called first to say What what’s going on? I said, Well, I am in terrible shape today and I don’t excuse me, I don’t normally do that. I’m very strong and, um but I was in terrible shape and I said, I’m in terrible shape today. I’m up against I do not know what to do. And there was six with people on the on the call, they all. It’s almost like they rallied around me and they said, We’ve been there. We understand. We know what you’re going through. Let us support you. And they did. But what was the most important thing about that call was when my turn was over and each other person in the mastermind presented their problem. I was able to get out of myself and give them something that could help them. That’s what got me out.
Janet Fish
Yeah, So what I’m hearing is admitting because it’s a vulnerability is a very I mean, therapy has therapy hasn’t helped me completely out of this problem. I was brought up that you don’t show vulnerability, and so I have a very difficult time with that showing vulnerability. But you asked for help, and I think that’s especially in these difficult times. You’ve got to do that. That’s a great place to start. You put yourself in the position where you were surrounded by people that would support you. You asked for help, which then allayed whatever mind manipulation that was going on and allowed you to help others. That’s just a great story. Metaphor for what? I think a lot of people are facing one, and
Suzy Prudden
now we have to get out of ourselves. Yeah, if you’re scared, say, you know what? I’m really scarier and and people, some people say you don’t have to be Well, yeah, maybe you dio well,
Janet Fish
Anderson say so don’t say you don’t have to be because that’s minimizing my feelings exactly. So I’m I’m not stoic, but I’m exceptionally upbeat and and I have been exceptionally upbeat during this last couple of weeks of you know, the new world that we’re living in. But I had a moment that I was just just kind of really hit me like we’re really going through this and my business is really suffering, and it’s reality and I had a not a meltdown. But I had a moment for me and I called my best friend Deb, and I just laid it out to her. And, you know, she knows she’s not an entrepreneur, but she’s her businesses affected she w two, but she knew not to try to fix it. She knew to just kind of let me talk and that I spoke with her the next day and she said, I was really worried about you yesterday because I haven’t really heard you like that. And I think we all have to just admit that these are challenging times that we are in and with all challenge comes opportunity and I love what you’re doing. So I you created this dinner at your place, your place. I was at dinner at your place, and I think you’re doing it again.
Suzy Prudden
Dinner at your place,
Janet Fish
dinner at my place. But But I thought it was a fantastic idea, right? We talked about it, um, away for so so innovative ways to keep people connecting is going to be the opportunity in the way out. When this is over, I believe
Suzy Prudden
I agree with you and the way I I look at it. So I look at every opportunity as a way to eventually turn it into money.
Janet Fish
You mean every challenge in a way to make it into say that again?
Suzy Prudden
Every challenge. But okay, so every challenge creates an opportunity. The opportunity comes along. And right now, for example, dinner at your place is free. We all get on. We have 48 members now, and I just started it last Thursday, right? The four days ago, five days ago, whenever we have 48 members, doctors that created a Facebook page. My That was a
Janet Fish
great idea. Who told you to get that create that Facebook group? May
Suzy Prudden
I think you did. Sorry. Doesn’t have a Facebook, but every once in a
Janet Fish
while, it was the several as well have to pat myself on the back. But I might have
Suzy Prudden
this part out. No, no, don’t Don’t Don’t edit it out. It’s perfect. You gave me that idea. So I went and did it. I mean, it was literally like I got off the phone with you and immediately called on, said by this, And so she did. And then we got the u R l So, um, we’re gonna have ah, we’re gonna create a Web site and everybody’s going to be able to put their stuff on. I mean, it’s what I what I did and what you help me with. And it was just a conversation. Yeah, it’s just a conversation. So again, that’s a mini miracle. That’s a manifestation. Because I have something and then you add to it. All of a sudden we’ve got something bigger, and I will. We’re meeting every single Friday from 5 to 7, and we’ll have to stop it at 100 because that’s all of my my zoom program right now will hold, but people get a chance to interact. And what’s gonna happen is it will eventually become a an international networking organization and a membership. Now, somebody I spoke to today just joined from New Zealand, and then one of my one of my spiritual coach is just joined from Australia. Christine, who has lives here what is now with her wife in Australia, joined it. So it is international. And now I’m gonna send a notice to my European friends and say, join the call. Yeah, and will be. And so what this virus has done has closed us in, but opened us
Janet Fish
absolutely absolutely. And I have a number of clients that I have, uh, talk to the same kind of thing. You’re sitting at home and everybody else is sitting at home. So go and there’s no place. So go create a place to go go created a place for people to come and then do it smart Like it, like create a Facebook group because a page whatever you post in that page, only a percentage of people see. But if you could
Suzy Prudden
actually everybody yes, everybody, everybody sees
Janet Fish
it. So create a group. You could put five. I mean, there’s just so many. But I love what you just said because it’s so It’s so true. It’s the opportunity that is a result of the challenge is to open us up. So someone said something. I saw something I don’t know. It was Facebook. That said, we’re social distancing, Uh, and we’re physically distinct, but where we don’t have to virtually distant.
Suzy Prudden
I don’t feel socially distanced. I’ve had more interactions in this last 10 days. Then I normally do.
Janet Fish
I feel the same way from A from a business perspective we’re doing a couple of us have done some inner virtual happy hours and whatnot. I’m a very social a person. But work wise, I agree. I have been on more zoom calls and I and I, and there’s another client of mine who has virtual meetings. I mean physical meetings, and now they’ve turned it all virtual and right, and they’re getting more attendance in those calls than they had when it was face to face. So it’s not quite the same, but it’s a great way to bridge the gap between where we are right now and where we’re gonna be whenever we get out of this ridiculous.
Suzy Prudden
Yes, And for those of us who say, OK, what do I have to do? And that’s what that was. My mantra when I was pulling myself back out of broken homeless is what do I have to do to make money today what I have to do to survive today? What do I have to do? And when you ask yourself that question, your brain is wired to fix whatever’s broken and to answer any question, it’s your wired. That way, it’s not an accident. And so when you say, what do I have to do? Where do I have to go? What’s next? The brain will. You’ll be guided and all of a sudden you’ll find yourself where you need to be. It’s like, Oh, yeah, this is where I need to be. You may not know how you got there, but your system got you there. Yeah, because it’s wired to your wired for survival. You’re wired to, um, to do something and OK, so we’re all we’re all wired, fight or flight, so you can either fight or flight. But you can also take the energy and instead of either fighting it or running away from moving it into your next action, whatever that is, you mentioned the secret earlier. Um, it was a wonderful film, and it did a lot of damage because people thought, Oh, I don’t have to worry. I just think it Then it’ll happen. And I kept saying I had someone who worked for me at the time. I had a very big noses center. She was one of the front office people and she did make a lot of money, and you worked part time And she was 54 years old and she decided I’m going to go for my singing career. Now I’m going to quit. I’m I’m gonna leave. I’m gonna quit now. She gave me two weeks, and as I said, please don’t quit because I knew exactly what was gonna happen. Please don’t quit. She said no. The secret says that if I believe I will achieve And I said, please don’t quit. Please. She said unemployment will pay me enough. I’ll be fine. Well, I know for what she was making with with May that unemployment was not gonna be okay. He said they told me how much I’ll have is just about as much as I’m making now. Is that that’s not true. Please check it. Anyway, she quit. And, um, six months later, she was homeless and never went after his singing career.
Janet Fish
Right. All right, all right. So I wanted to change directions just a little bit, cause I want to explore with you itty bitty books how it came about what it is because I think it’s a great, um format. Ah, and I know that you have taken it in different directions. and I think it’s a great metaphor for growing a business. So talk a little bit about anybody book publishing,
Suzy Prudden
anybody publishing. I say It was a God gift, and it was in 2014. I had to go back, have so many stories so into. In 2006 I had a hypnosis center at four offices in Los Angeles, and I was trying to figure out a way to make the business work because I had to come up with 45 to $50,000 a month to stay open. I had 11 employees. I don’t have any employees now. I have people who tend I 10 99. I have people who work all over the country, but I will not. Yes, I have contacted, I will not do W two’s again. And, um so I had this huge company and my sister. I took my sister with me to a workshop in Las Vegas, where we were told to write a small book. Now I’ve already published level books. I’ve already got a New York Times bestseller from before the Internet. I’m already I know that whole world, but now it’s changing. We were told to write a small book. So I was in the weight loss industry at the time and coming back from Las Vegas were driving. And I said, All right, Suzie Prudence. Anybody? Weight loss book. Well, I never had time to write the book cause I was running the business with my sister, wrote the book because we’ve done a lot of running back and forth together. She designed it. We didn’t know what we were doing. We bought the obligatory 2000 copies. This is not 2006 2000 copies. This is now 2020 20. I think we have 1800 left in our garage. So it was not a very attractive book. And what we didn’t know what we were doing and so it didn’t sell, didn’t sell, Didn’t sell that in 2014. This is already quite a number of years later. I was getting very bored in my hypnosis. Slash a consulting company. I was no longer in the AG, did some weight loss, mostly was entrepreneurs. That’s just getting bored. And, you know, the universe is very supportive. If you get bored with what you’re doing, it’s they started the universe, stocks, any clients, a little challenge. Yeah, well, I I said, I don’t want to do this anymore, is okay? Don’t do this anymore. No clients. So my sister was visiting May the holidays, and I had asked her to change the cover of the book and make it smaller, and the cover that she chose was one that we had used an advertising that had really worked. And when I looked at the title, it no longer is that Susie Prudence, anybody Weight loss. It said, You’re amazing. Anybody weight loss and my ego had a moment because everything since 1965 has been Susie prudent and all of a sudden it’s your amazing and I’m looking at that. I’m going. Are you sure you don’t use my name? Because I’m this famous person and she said, I don’t care. And as I’m looking and I said, Well, that’s actually a $1,000,000 business, and three days later we were in business. Two weeks later, we had our first author. Six weeks later, we had our first published book, and it was a formula. So anybody anybody publishing publishes books that are 30 pages, 15 chapters two pages each by experts, and it’s what they’re an expert at and is one page. One of each chapter is written in numbered sentences and paragraphs. Page two of each chapter is written in bullet points, sending people to the experts website where they convention capture that bought that reader as a client and give them more. And they can take their book and use it as a business builder instead of just a business card. And now I think we have over 100 authors. I don’t know how many we have up on the website right now, but, um waved on 67 best seller campaigns. We have 67 bestsellers, not including the anybody word book. Um, we also created a legacy press publishing company within Matt so we can publish regular books. We also just We just started a Children’s book line. We have our first book coming out this week. Actually, Children’s books beautiful. So it’s on autism, and it’s beautifully done. Um, what what’s happened for me is I have 50 years of experience in television book writing, um, traveling all over the country and the world teaching, presenting. So now I can take that 50 years of experience and give it to my offers. So,
Janet Fish
Susie, I want to dio talk a little bit more about so I don’t know five or six books that I have published, and I think of them as a business card. Great way. And one of them is an Amazon bestseller. When I say that most people haven’t written a book, so they’re like Oh, my while that’s the coolest thing ever. It’s a great way to get in the door.
Suzy Prudden
Yes, I
Janet Fish
want you to talk a little bit about people out there who said I’ve always one. I’ve always wanted to write a book and maybe they haven’t or they haven’t even thought about writing a book, But they’re an expert in their field and how you have a formula that without a whole lot of time and probably not a whole lot of effort on my part, cause I’m an expert in whatever I do talk about how you can help me as an expert in whatever it is, get published and use that, as you said, build my business because I think most people think writing book is just way too hard and you’ve got a formula and you know how to get them to Amazon Best seller s as you could work with anybody who’s an expert in anything that I have seen because I’m in your group whenever somebody does a publication, I’m there and buying the book, helping Out with Also, I’ve seen the vast array of authors that you have talk a little bit about someone who maybe thought about or hasn’t even thought about writing a book, how they could use that to build their business fast, inexpensively getting them to get more customers. At the end of the day,
Suzy Prudden
I’ll go OK, So most people have been told to use their book is a business card here. This is who I am. I find that invasive. I don’t want Your book is a business guy. I want your book. I want to buy your book so that immediately is is differentiates my company from a lot of other people. But your brilliance in what you do and on Lee, you can do it. You are brilliant. You’ve created a coaching formula that is uniquely yours. Am I correct? Absolutely. Now, if you were an itty bitty author And you had your anybody book, I would say to you, Can you teach what you do to other people? Of course. So then I would say, Would you be interested in creating a certification program? And then very often people would say to me, But I’m not anybody. Why would people want to come to May? I said, Well, you are somebody. You do have a book, you do have a system, and all you have to do is start with one certification program. All of a sudden, that person is now you have two of you and then you have three of you. And so I give the example of Pallotti’s and Pilate is was one man in the thirties and he was a dancer. He danced in ST My mother was a Broadway dancer. Pilates and my mother dance at the same time. They studied with same people. So the movements when my mother created her fitness program and I studied it as a child growing up. And then I taught it when I took a class, and Pallotti’s that rancher Lapeyre to recently and it was intermediate class and the teacher said, How long have you been studying Pallotti’s? I said, I’ve never taken a Pilates class before in my life, she said. But you know, all the movements. I said that the same one was. My mother taught me. It was the same period. So Pallotti’s was just one man. Now someone came along and said, Let’s certify people In Pallotti’s method, I don’t know if Gladys was still even alive at that time and now a lot. It
Janet Fish
was an actual person named Pilate’s. I didn’t know that.
Suzy Prudden
Yes, John. A lot
Janet Fish
easier job a lot easier.
Suzy Prudden
What I think is Henry
Janet Fish
Henry Full E didn’t even know that that
Suzy Prudden
there was. There is there is a Henry Poole and and so they created this whole certification program. Now, there, there, there’s a Pallotti’s program or person or teacher in every spa. Every fit this place in the world. Because of that. One person saying Yes, when I create or somebody saying what’s created Pallotti’s certification program so you could have a breakaway certification program and head breakaway coaches all over the world. They get certified by you using your anybody book with 15 steps in it as the basis for your certification manual with your handouts, etcetera, so that right away you’ve got me cat bond Zack, who probably who wrote the book You’re Amazing Marijuana Manual. She didn’t know she was gonna write a book on marijuana on cannabis, and when I talked to her, she gave me all of my ideas, and we chose that when I said What’s the low hanging fruit? And that was a low hanging fruit, I said. Then create a certification program, which she did. And after going to a hemp fist, 62 people signed up for that cannabis cannabis coaching certification. I mean, she she made over $100,000 or $92,000. I think so. You with Breakaway using your 80 biddy book, which is a formula to create all of your processes that you’ll been use as the basis for each module in your certification program. Now you have a certification program where you can certify breakaway goods. Nobody coaches like you do now. You have people many used like many miracles and their coach, and it’s it’s it’s it’s another. It’s another tool in their toolbox.
Janet Fish
So this is really fascinating to me because this is Susie you doing What you do? This is a inner where it is an interview where I’m interviewing you about you and the fabulousness of you being an entrepreneur, and you cannot help yourself. But try to now sell may into your program. I mean, this is This is I mean, I don’t know if anyone else was getting it. I saw it coming. 15 volts. Five minutes ago.
Suzy Prudden
But here’s the thing, Janet, I really wasn’t selling you. I really wasn’t. I was showing you what you asked me. How does this book do? What it does? And I showed you how it does. So it isn’t Susie Crude and selling Janet fish. It’s my process literally inviting your process to become our process. And
Janet Fish
And I get that editorial at the those were probably not the right words, but this is you. Doing what? You didn’t help it. It’s in your DNA. It is absolutely in your DNA. Um, and so I So I completely appreciate that.
Suzy Prudden
And right now, Janet, I’m having a Corona virus sale.
Janet Fish
Okay, so let’s so So let’s let’s talk about because we’re at war it out an hour, and we could probably sit and talk for another hour ever. Yeah. Um, part two you moved will definitely do apart too. So let’s talk about what you You’ve got dinner and your place. Talk about what you’ve got going on to help anybody who’s sitting at their home right now and then. If someone’s listening to this podcast six months from now or a year from now, like what you can do and what your offer might be to help people continue to expand their business or start a business when they hadn’t even I thought of it in the first place.
Suzy Prudden
Well, one of the things I’ve started doing again is coaching. And because I can’t help myself when I want, when someone comes to me and they’re stuck, I really I ask questions. But I’m the kind of coach that doesn’t just ask questions, and I was trained that way, but it’s like I don’t want the person going around in circles, answering their own questions for too long. If I see the way out of the way through, they don’t have to do what I tell them to do at all. I’m not telling you don’t have to do this, but if you did this, this and this, it would make a difference in your business. And people will call me later said. How did you know that? I said, I don’t know anything. It just comes down. It comes through me. And I got over having to know something a long time ago because I didn’t know and I just got the little voice said Get out of your way And I did. The words came out, so I just trusted. It’s coming out of my mouth. It’s gotta be coming from somewhere because I don’t know all the things that I talk about. They just come out of my mouth and I and you’re right. I can’t help myself. Um, so the things that I’ve got going on right now is and and anybody who’s listening, go online to Facebook and join dinner, dinner your place,
Janet Fish
and I will put a link Teoh dinner your place. The Facebook on the show notes for this, So know that it’s OK.
Suzy Prudden
Eso dinner at your place and really work community and we get together Friday nights from 5 to 7 Pacific time on Zoom, and we introduce ourselves and we say This is where I am. This is what I need now. Eventually. Because we started off with maybe 15 people. Now we have 48 people in less than a week. What’ll happen is I’ll have to have people signing up for spots so that they can say this is who I am And this is what I need Everybody conjoined in in on they, you know, Have you thought of doing this? You thought of doing this and it’s not a time to sell it the time to give. And that’s what we’re doing, you know, with with with what’s going on in the world today. I got a whole bunch of emails right away. Oh, join My program is only $47 joined my program. $47 is not a lot of money right now, but $47 over and over. And then I got mad and I said, Don’t tell me or it’s free And I go on the site missing, Yeah, business free. But, you know, you only get, you know six seconds on then but Nordic upgrade to the rial program. It’s $47. It’s something that I wrote that I said, Uh, that’s bait and switch. Don’t do it. So right now, if you’re listening, obviously you are listening because you’re hearing my voice. Um, dinner at your place is free in the future. It may not be. And then then the future. You can say I want to continue because I’ve gotten value or you can say, I don’t really want to do it so you don’t do it. I’m not attached. I love what I did. I had dinner with a bunch of friends. One night on Zoom, I thought, Wow, what a good idea. Let’s get people together. I will turn this into a business because I can’t help myself and I’ll be very I’m very straight with people. I will definitely turn this into a business, but it will be a business that people want to be part off. It’s not going to be a bait and switch, and I tell people, you know, we’ve got we don’t know how long this is gonna last and how long we need to be in the space that we’re in right now. That so that’s one thing that I’m doing. I also have my company, anybody publishing and I am doing a sale item in 50% off on publishing a book, which is huge. Um, I just raised my prices too, so I had to slash them cause but I want to give people the opportunity to continue with their lives. And if writing a book and and you don’t have to be a writer to read on anybody Book book, Here’s what we do. When you become an itty bitty author, we send you and anybody we send you a how to write mini bitty book book. We send you anonymity book and we send you a template. All you do is fill in template, and we you have a question. We answer it. I mean, we’re a small house, and it’s a small book, but it’s a life changing look. Um, Anthony Camacho, who wrote the Little Black Book of Sales, grew his company from 200,000 month, I think to 750,000 month in two years, using his book as a business builder.
Janet Fish
Yeah, well, I want to give your books away. What I like about what you’re doing, um is your not just helping authors publish a book but you are guiding them on how they use it to build yeses. And that’s if anything else that you’ve said as far as talking about the itty bitty book publishing already beauty publishing To me, that’s your That’s your hook. That’s your what makes you unique. That’s the problem that you saw because there’s a gazillion people out there for lots and lots of money will help you publish a book. But no one teaches you what to do once you’ve done that. And that’s a different huge differentiated for you, Suzie.
Suzy Prudden
It’s a huge differentiator and is one that I’m really proud of because having written a lot of books, yes, I did do well with them. I did national tours. They made me money, but they didn’t go anywhere with an itty bitty book program. You you get to you. First of all, you get a community, and we meet every Thursday. It was once a month, but starting yesterday we started. We just now. It’s going to be a zoom call every single month from 5 to 6 every week. Rather, and there’s going to be a topic, so all my authors are going to get not opportunity to speak on the zoom call and explain their expertise to everybody else. An outage again, you know, so that the people who are doing sales So this is how you do sales people were doing marketing. This is how you do marketing. And yesterday we had one of our authors on talking about social media. She’s probably going to do it again because there are so many questions. The our authors have an opportunity to ask a question and say, This is what I need to know And then I don’t know where this is going to go, But I can see it moving into programs down the line so that the other thing that I’m doing is I’m looking for JV partners. People who want to do projects with me, like who have a list who know that their list, they’re people need books. And I know that what they For example, there’s a, um, uh, a company that I’m talking to right now. Uh oh. Does video All of their people need books. All my authors need video. Absolutely. We are a perfect JV. Absolutely. There’s an another one. And so when you’re listening to this. Think about how you can J V or participate with me so that I send people to you. You send people to make, and right now there’s a lot of that going on because it our world’s changed. I mean, in the first week that, um that I had to be home. I had had scheduled four different places where I was either presenting or participating where I was marketing. I had. I was supposed to be in Santa Cruz, San Jose, Las Vegas and San Diego in one week. I canceled all my flights, but I didn’t cancel the events until the last minute when, actually they were canceled or put online. But that’s my marketing. Yeah, I don’t have
Janet Fish
that well in. Here’s the way that I have seen it starting because we’re early into this, but I’ve seen it starting to work Is we joint venture today, you and may me and whoever you find joint venture venture partners. You do things together that are all give because today is about all give. It’s not about $25 seen people. I was really irritated by someone that I know who’s fairly big in the industry sent out. Oh, I’m gonna do this special Corona virus thing, and I’m only gonna charge $25. Like to me. Let’s say you and I decided to go and do a a joint venture of some kind. We give great content for free. Now we cross pollinate. We grow. Yes. Are our trusted as trusted advisers to a bunch of people who, when this is over, are gonna flood us with cash because we have given them great value during a time where they needed it the most. And when things turn around, we’re in a great position to do that. So I want it when you say to think about who could joint venture with you or who you could joint venture with in your world whoever’s listening in their world and do it in such a way with where it’s a give until such time as things get back to some relative normalcy, whatever that’s gonna look like. And then that’s the time to capitalize on it. Just like you with with dinner at your place, your place will be completely free until at such point to figure out a way. And after this stay on because I have some thoughts on that until such time, and then you it’s appropriate to capitalize on it because you establish the value. Um, and then we’re in a different situation where you can capitalize on it
Suzy Prudden
and the other thing that I’m doing and I haven’t started yet, but I’m going to do a Facebook live on, uh, basically asking people, What do you need right now and then doing hypnosis processes right there on Facebook Live for five minutes so that people can download it and listen to it for free and get through their fears cause because the mind is tricky. But if you can reach the subconscious, which I can do in hypnosis, anybody could do it. But, you know, I got the skills. I’ve studied it. E didn’t even know how long it’s been since I’ve, um since I’ve learned hypnosis, my teacher was so funny. This is the 1990 and I went to her four hypnosis. She wasn’t my teacher than four. Hypnosis is and, um see, know my history on I see it. After the session, she handed me a flyer and said, If you know of anybody who wants to become a hypnotherapist. Let me know. I said I do. She said, Good. You’ve been doing it for 20 years now. You know what you’re doing.
Janet Fish
Yeah, that’s great. Good for you.
Suzy Prudden
So I I did that. So So I’m gonna do hypnosis on Facebook so that people can tune in and and and and just lower the strip.
Janet Fish
So, Susie, anything else that you want to share before? I mean, I’ve got a gazillion questions, but were an hour 12 which is the longest of any of my podcast so far. Eso We’ll have to We’ll have to do a 2nd 1 But any use in any, um, just final thoughts for the listeners or anything you want to share before we we go?
Suzy Prudden
I don’t believe your mind when it tells you this is horrible. It’s just your mind reacting to stuff. This is definitely not an easy time. This is definitely Ah, a challenging time. This is not an end time. This is a beginning time when you can maintain the attitude that as these doors have closed, the other ones are opening. And if you can imagine the vista on the other side of the door that is opening, which is so much bigger, then the door that has closed your life will be better and bigger than ever before. And use this time to give use this time to connect. Use this time to be very, very creative. And remember, it’s if the if the mind starts to chatter and tell you all these terrible things. It’s just It’s just fear and fear is not really yeah, fears. Old memories. We have no idea what’s coming. None. And so to make up something bad, it’s just making up something bad. Allow yourself to believe that something better is coming and you don’t have to know what it is. Absolute. Just know that it’s better.
Janet Fish
Awesome. Susie, you are fabulous. I absolutely love you. Thank you for the time today. Um, I just appreciate you and I just wanted to thank you that you take care of my love. You too. All right.
Suzy Prudden
Talking to you. Talk to you on part two.
Janet Fish
Absolutely. Thanks. Had thank you for listening to the breakaway entrepreneur with Janet Fish. If you liked our show and want more, check us out awww dot breakaway entrepreneur dot com. If you have any questions, please email me at coach at breakaway business coaching dot com. I’ll answer your questions in an upcoming podcast. I hope you’re healthy in mind and body as we all endure Cove in 19. If you’re feeling the need to talk to someone, please don’t hesitate to reach out to me. Have a great day.